Job Description

Position Responsibilities

Strategic Brand Positioning

• Conduct or leverage market research to understand brand perception, consumer behavior, preferences, and trends to inform brand strategies.
• Work with Commercial, Product and Business Unit teams to ensure customer feedback and market trends inform brand initiatives.

Branded Experiences

• Lead the development and continuous improvement of brand touchpoints (app, store, product, campaigns and merchandise) ensuring it reflects the brand identity while adapting to local market needs.
• Drive the evolution of store experiences and IP-led activations, ensuring they deliver both strong brand expression and measurable business impact in each market.

Cross-Functional Business Unit Collaboration

• Work closely with Business Units to ensure integrated brand experiences.
• Run workshops and facilitate cross-market knowledge sharing, bringing learnings from one country to inspire and support others, whilst equipping them with practical tools and skills.
• Deliver specific market insights to regional and country teams for contextual execution.
• Create a culture of best practice sharing, spotlighting successful projects from one market or vertical to inspire others.

Commercial Performance Tracking

• Monitor and analyze the performance of brand initiatives and campaigns, providing detailed reports and recommendations for commercial impact.

Job Requirements

 Qualification and Requirements

• Bachelor's Degree in Business, Marketing, Mass Comm, Graphic Design or equivalent
• Around 3-7 years in Marketing or Branding role
• Proficient in Canva and Microsoft Office

 A Necessity, not a Luxury 

Skills