Job Description
Position Responsibilities
Build smarter customer journeys and help ZUS COFFEE grow across markets.
- New Market CRM Playbooks: Develop CRM strategies for new market entry, growth-stage retention and mature-market defence, using customer insights and competitive intelligence to guide country teams.
- Customer Journeys That Convert: Design and execute CRM campaigns across app push notifications, email and other channels, delivering the right message to the right audience at the right time.
- Hands-on CDP Operations: Manage day-to-day customer data platform (CDP) operations, including segmentation, journey setup, testing, troubleshooting and personalized customer experiences.
- Data-Driven Growth: Build dashboards and reports to track retention, customer behaviour, campaign effectiveness and engagement. Turn insights into actionable recommendations.
- Experimentation & Optimisation: Plan and execute A/B tests, identify automation opportunities and continuously improve CRM performance and marketing efficiency.
- Cross-Market Execution: Partner with country and cross-functional teams to localise CRM activities, configure promotional offers, manage campaign content and keep projects on track.
Job Requirements
Qualifications & Experiences
- A Diploma or Bachelor's Degree in Marketing, Marketing Communications, Data Science, Business or a related field.
- At least 3 years of experience in CRM, marketing operations or growth-related roles.
- Hands-on experience with CRM/CDP platforms such as Salesforce, HubSpot, Insider, CleverTap or similar tools.
- Strong analytical skills, with experience using Google Analytics, Excel and data to drive decisions.
- Understanding of conversion attribution, app events and customer behaviour analytics. API knowledge is a plus.
- Strong structural thinking, documentation and project coordination skills, with the ability to work across teams and markets.
- Experience in different markets, foreign languages or app-heavy businesses is a plus.
- Curious. Analytical. Structured. Always looking for a smarter way to grow.
Skills
Customer Relationship Management (CRM) Software
Campaign Management
Customer Journey Mapping
Company Benefits
Employee Discount
Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.
Employee Perk Programmes
Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.
Health and Wellness
Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.
Career Development
Job training and continuing education help to fuel employee career growth.
Extension Leave Benefits
Provide more generous with their leave days. We have more than 6 other types of leave!
Additional Info
Company Activity
Last active - few minutes ago
Experience Level
1 - 3 Years of Experience
Career Level
Senior Executive
Job Specialisation
Company Profile
ZUS COFFEE
For many, coffee is a daily need. Specialty coffee, however, is often seen as a luxury, something you treat yourself to only on special occasions.We started ZUS Coffee to change this perception.With the best quality ingredients, high-level coffee brewing technology and innovative business model, we’re evolving the concept of coffee consumption to make specialty coffee affordable for everyone, everyday.a...