Job Description

 PURPOSE / OBJECTIVE (OF THIS POSITION):

• To work with the Regional Marketing Manager in strategising, managing, and executing strategic content plans across all user touch points, including but not limited to digital & offline paid media, owned media, and visual merchandising, as well as ensuring the creative direction approved and determined is cascaded down to multichannel in synchronization.

 JOB RESPONSIBILITIES :

Part 1 –Primary roles of the job, which are measurable and may be used as part of KPIs

• To strategize, manage, implement, and evaluate content plans across multichannel, including but not limited to digital & offline paid media, owned media, visual merchandising, events, and offline activation.
• Innovate with the brand and design team to produce new ideas consistent with company branding that convey on-brand messages, drive behaviours, and create conversations.
• Develop and continuously improve the creative production and execution process.
• Manage the creation and deployment of campaign and content plans and packages across multichannel touch points.

 Part 2 – Secondary roles that support the primary roles above

• Manage, craft, and execute campaign and content plans based on business objectives, product launching plans, as well as marketing goals.
• Participate in brand and content strategy development, provide a creative strategy plan with production and execution timeline for written and visual content.
• Integrate a range of storytelling content forms and manner like photographs, videos, texts, decks, and etc,
• Work with other marketing divisions to develop campaign marketing plans, analyse results, review opportunities, and so on.
• Liaise with a creative team of designers, copywriters, social media specialists, as well as production houses.

 JOB AUTHORITIES :

• To create, craft, and manage campaign and project timeline relating to content planning, creation, production on multichannel effectively.
• To manage internal and external stakeholders to ensure that execution on relating to content planning, creation, production on multichannel contributing to conversations, awareness, positive engagement, and brand equity.
• To liaise with service suppliers and other relevant stakeholders on executional matters relating to production, project management, and content plan deployment.

Job Requirements

Qualification

• A diploma or a bachelor’s degree in marketing / project management / marketing communications / PR / design / graphic design / advertising.

Experience

• 2-5 years of experience in F&B / retail / fashion / event management / advertising handling matters relating to campaign planning, social media management, and retail marketing.

Skills & Knowledge

• Ability to work independently with little or no daily supervision.
• Have up-to-date knowledge about retail and product marketing landscape.
• Excellent project management skill.
• Superior knowledge on social media, campaign marketing nature, placement, vanity and performance metrics relating to existing and emerging competitors in the industry.
• A valuable team player with strong interpersonal skills and the ability to communicate effectively.
• Excellent understanding of social media, project management and campaign marketing strategies.
• Ability to work on multiple projects with different objectives simultaneously.
• Good time management skills, including prioritizing, scheduling, and adapting as necessary.

Behavioral Traits – State the type of personality required to fit the job

• Able to work in a fast-paced and high-intensity work environment.
• Possess growth mindset instead of limiting mindset.
• Strong organisational and analytical skill.
• Strong Interpersonal communication and stakeholder management skill.
• Confident, proactive, able to work under pressure and meet tight deadlines.
• Possess own transport.
• Ability to make data-driven decision.
• Self-starter and willingness to initiate and to lead a project.
• Ability to understand complex matters, design solutions, and resolve them in collaboration with relevant stakeholders.
• Ability to learn and apply new knowledge fast and effectively.

A Necessity, not a Luxury

Skills