Job Description

Position Responsibilities

This position is responsible for drivingthe new user’s growth for ZUS App by leveraging paid media across different channels. The ideal candidate will have a passion for mobile technology, a deep understanding of digital marketing channelsincluding paid acquisition initiative, and have a track record of optimizing paid media campaigns across various platforms in different countries.

• Plan, execute, and optimize paid media campaigns across multiple countries, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
• Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimize campaigns based on data insights.
• Effectively manage media budgets across different countries and platforms within the region, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).
• Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.
• Collaborate with cross-functional teams including IT, design, and analytics to improve paid media campaigns.
• Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies.
• Tweaking strategies and budgets based on performance to maximize ROI across different paid media channels.
• Create dashboards, data visualizations, and campaign performance reports to effectively communicate results and insights.
• Offer data-backed recommendations for enhancing campaigns, targeting, creative, and overall user acquisition strategies.

Job Requirements

 Qualifications & Experiences

• Diploma or Bachelor’s Degree in marketing / marketing communications / psychology / advertising / business.
• Minimum 5 years of experience in performance marketing.
• Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.
• Experiences in SEO/SEM, PPC, GA4, app metrics analytic
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI.
• Experiences in user purchasing journey, funnel marketing, digital marketing, and performance marketing.
• Proficiency in Microsoft Office tools, Excel proficiency a must.

Skills