Job Description

Objective

Senior Executive, Product Marketing role supports the commercialization of new and existing food products, ensuring every launch is well-positioned, operationally ready, and commercially impactful.

This role bridges product development, marketing, and operations, turning food innovations into scalable, successful menu offerings that drive growth for the coffee business. You’ll work closely with Category Owners, Marketing, and Store Operations to execute effective launch plans, build strong product narratives, and analyze post-launch performance.

Position Responsibilities

1.Go-To-Market Planning & Execution

• Support the development and execution of go-to-market (GTM) plans for new food launches, campaigns, and seasonal items.
• Coordinate timelines, assets, and deliverables across Food Squad, Marketing, Operations, and Supply Chain to ensure on-time readiness.
• Work with local teams to prepare and maintain launch toolkits (POS materials, internal decks, training guides, and briefing notes)
• Track and report post-launch results, sharing insights and recommendations for improvement.

2.Product Communication & Positioning

• Translate product strategy and insights into compelling launch messages that resonate with customers.
• Partner with creative and digital teams to ensure consistent tone, visuals, and storytelling across all touchpoints (in-store, app, digital, CRM).
• Support photography, naming, and copywriting direction to strengthen product appeal and brand alignment.

3.Commercial & Market Insights

• Analyze sales performance and campaign data to evaluate GTM effectiveness and category impact.
• Track competitors, market trends, and customer feedback to identify opportunities for differentiation.
• Provide insights to Category Owners and Marketing for future menu planning and seasonal strategies.

4.Cross-functional Collaboration

• Act as the executional bridge between Food Squad, Brand Marketing, Operations, and Supply Chain.
• Participate in pre-launch readiness meetings, ensuring store teams are briefed and supported.
• Manage internal communications for launches and promotional updates across regions.

Job Requirements

Qualification and Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–4 years of experience in product marketing, brand management, or go-to-market execution, ideally within F&B, QSR, or FMCG industries.
• Strong project coordination skills, with the ability to handle multiple launches simultaneously.
• Detail-oriented, with a good balance of creative and analytical thinking.
• Comfortable working cross-functionally and in fast-paced, consumer-driven environments.
• Passionate about food trends, customer experience, and product storytelling.

a Neccesity, not a Luxury

Skills