Job Description

PURPOSE / OBJECTIVE (OF THIS POSITION): 

The Senior Graphic Designer executes design assets that are culturally relevant and on-brand for the local market. This role collaborates closely with art directors and marketing teams to deliver high-quality visual content for campaigns, social media, in-store materials, and digital platforms. 

JOB RESPONSIBILITIES:

• Brand Corporate Identity: Experienced with brand corporate identity kits and building brand elements for application across various touchpoints - from offline to online.
• Brand Visual Consistency: Maintain brand consistency throughout all marketing items from ATL, BTL and Digital.
• Creative Conceptualisation: Art direct and design campaign mastheads, key artwork and adaptations into 360 marketing materials including but not limited to illustrations and infographics.
• FA for Printing ATL & BTL Experience: Refine images, fonts and layouts using graphic design software and application of typography techniques for print usage in CMYK or Pantone languages.
• Production Experience: Generate ideas to portray concepts and advertise products from end-to-end planning to execution including directing photoshoots and videoshoots.
• Abreast with AI Tools such as Photoshop's Generative Fill: Stay up-to-date with industry developments and tools such as but not limited to Photoshop Generative Fill and AI image generation software.
• 360 Marketing Collaboration: Coordinate with cross-functional teams, including designers and marketing managers, to ensure content meets project requirements and deadlines and collaborate with the marketing team to develop and execute creative concepts for campaigns and promotions.
• Participate in brainstorming sessions to generate ideas for new campaigns and content initiatives.
• Support the overall brand and marketing strategy by providing creative input and contributing to the development of integrated brand and marketing campaigns.

Job Requirements

JOB COMPETENCIES / REQUIREMENTS:

Qualification

• Bachelor's Degree in Graphic Design or equivalent

Experience

• Min. 3-5 years in Marketing / Advertising for e-commerce, FMCG, QSR or creative agencies

Skills & Knowledge

• Canva
• Adobe Photoshop, Illustrator

Behavioral Traits - State the type of personality required to fit the job

• Creative
• Proactive
• Digitally-savvy
• Detail-oriented 

A Necessity, not a Luxury

Skills