Job Description

Position Responsibilities:

Account Growth and Performance

- Develop and implement content strategies to grow Deli Bro Ngupi (TikTok primary) and support Jom NGUPI and ZUS

Experience accounts.

- Set and drive monthly targets for followers, views, engagement, and content output.

- Monitor account performance, identify what's working, and pivot quickly based on data.- Establish performance metrics and reporting cadence for all managed accounts.

Content Strategy and Direction

-Conceptualize and plan content themes, series, hooks, and formats tailored for TikTok algorithm and audience behavior.

- Translate real business moments — entrepreneur journeys, ZUSahawan stories, ZUS Experience events, program milestones — into scroll-stopping short-form video content.

- Provide clear direction on trends, sounds, formats, and content angles that align with the personal brand of the account fronting.

- Review and approve content to ensure it meets brand voice, resonates with the target audience, and drives measurable growth.

Production Oversight and Execution

- Plan shoot schedules, script content, and coordinate with the account fronting for shoots.

- Oversee video editing quality (either directly or by managing the editor's output).

- Ensure content is posted consistently and at the right timing to maximize reach.

- Manage the content calendar across all managed accounts.

Community and Engagement Management

- Oversee replies to DMs, comments, and community interactions to sustain engagement and grow loyalty.

- Identify collaboration opportunities with other creators, ZUSahawan participants, or community figures to amplify reach.

- Turn active viewers into an engaged community over time.

Strategic Oversight and Innovation

- Analyze account performance metrics and identify areas for growth and improvement.

- Develop long-term plans to sustain and accelerate account growth across TikTok and other emerging platforms.

- Stay updated on TikTok trends, algorithm changes, emerging platforms, and creative innovations to maintain competitiverelevance.

- Recommend investments in tools, formats, or content pivots that can accelerate growth.

Team Collaboration

- Work directly with the account fronting (Lead of Community) as the strategic partner on content direction and personalbranding.- Collaborate with the Community Department's Event and Program verticals to source content moments from real businessactivities.- Coordinate with the internal editor and other supporting roles to ensure content is produced on schedule.- Lead brainstorming sessions to develop content series, campaigns, and creative angles. 

Job Requirements

 Qualification and Experience

- Skilled in copywriting for both Bahasa Malaysia and English. Proficiency in Mandarin is an added advantage.
- Excellent organizational skills with keen attention to detail, especially for content planning and administrative tasks.
- Proficient in using photo and video editing tools like CapCut or similar software.
- Well-versed in TikTok as a primary platform, with strong understanding of Instagram Reels, YouTube Shorts, and other short-form platforms.
- At least 2 years of experience managing or growing TikTok accounts, either agency or client-side. Candidates with a proven personal brand or founder-led account growth track record are strongly preferred.
- Leadership: Proven ability to lead content operations independently and drive results on personal-brand or founder-led accounts.
- Creativity: Strong creative vision with a track record of developing engaging, scroll-stopping short-form content.
- Analytical Thinking: Ability to interpret TikTok performance metrics (views, watch time, engagement rate, follower growth)and implement data-driven strategies.
- Communication: Excellent verbal and written communication skills to guide the account fronting and coordinate with supporting teams.
- Resource Management: Skilled in identifying and addressing content production needs for optimal performance.
- Trend Awareness: Strong knowledge of TikTok trends, algorithm behavior, viral formats, and content strategies specific to the Malaysian market.
- Personal Brand Building: Experience or strong understanding of how to build and grow founder-led or personality-driven accounts.
- Creative thinker with the ability to develop and execute compelling content ideas that consistently drive growth.
- Strong written and verbal communication skills to ensure smooth collaboration with the account fronting and supporting teams.
- Self-motivated and capable of managing time efficiently to meet content deadlines and posting cadence.
- Portfolio of past account growth results (before/after metrics, viral videos, follower growth charts) is required for shortlisting.

a Necessity, not a Luxury 

Skills