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Senior Executive, Performance Marketing (Regional)

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This job is about leading performance marketing across several countries to boost app installs using platforms like Google and TikTok. You might like this job because it combines creativity with data analysis to optimize marketing success!

Undisclosed

Subang Jaya, Selangor

Job Description

Position Responsibilities

  • Plan, execute, and optimize paid media campaigns across multiple countries, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
  • Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimize campaigns based on data insights.
  • Effectively manage media budgets across different countries and platforms within the region, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).
  • Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.
  • Collaborate with cross-functional teams including IT, design, and analytics to improve paid media campaigns.
  • Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies.
  • Tweaking strategies and budgets based on performance to maximize ROI across different paid media channels.
  • Create dashboards, data visualizations, and campaign performance reports to effectively communicate results and insights.
  • Offer data-backed recommendations for enhancing campaigns, targeting, creative, and overall user acquisition strategies.

Job Requirements

 Qualifications & Experience

  • A diploma or a bachelor’s degree in marketing / marketing communications / psychology / advertising / business.
  • Minimum 2 years of experience in performance marketing.
  • Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.
  • Experiences in SEO/SEM, PPC, GA4, app metrics analytic 
  • Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
  • Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI.
  • Experiences in user purchasing journey, funnel marketing, digital marketing, and performance marketing.
  • Proficiency in Microsoft Office tools, Excel proficiency a must.

a Necessity, not a Luxury


Skills

AppsFlyer (SaaS)
Paid Media
Marketing Channel
Search Engine Optimization
Search Engine Marketing

Company Benefits

Employee Discount

Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.

Employee Perk Programmes

Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.

Health and Wellness

Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.

Career Development

Job training and continuing education help to fuel employee career growth.

Extension Leave Benefits

Provide more generous with their leave days. We have more than 6 other types of leave!


Additional Info

Company Activity

Last active - few minutes ago

Career Level

Senior Executive


Company Profile

ZUS COFFEE-logo-image

ZUS COFFEE

For many, coffee is a daily need. Specialty coffee, however, is often seen as a luxury, something you treat yourself to only on special occasions.We started ZUS Coffee to change this perception.With the best quality ingredients, high-level coffee brewing technology and innovative business model, we’re evolving the concept of coffee consumption to make specialty coffee affordable for everyone, everyday.a...