Job Description

Position Responsibilities:

Hiring Objective: The Senior Marketing Executive is responsible for supporting the growth and development of ZUS Signature Coffee through integrated marketing campaigns, social media management, content development, and end-to-end project execution.

Primary Job Responsibilities:

1. Marketing Campaign and Project Management
   

• Lead the end-to-end execution of marketing campaigns, from initial ideation and planning to launch and post-campaign evaluation.
• Develop integrated campaign plans covering promotional mechanics, go-to-market timelines, communication strategies, marketing deliverables, and execution checklists.
• Manage new product launches, seasonal campaigns, outlet openings, promotional activations, and other brand initiatives across multiple channels.
• Coordinate with cross-functional teams, including Product, Creative, CRM, Growth, Retail Operations, Training, Procurement, Finance, Technology, and external vendors.
• Prepare comprehensive campaign briefs, promotional guidelines, FAQs, operational communications, and supporting marketing documentation.
• Work closely with Retail Operations to ensure campaigns and marketing materials are executed accurately and consistently across all outlets.
• Manage the production and delivery of POSM, digital assets, merchandising materials, packaging, and promotional collateral
• Monitor project timelines, budgets, risks, dependencies, and stakeholder expectations to ensure successful campaign delivery.
• Track campaign performance, customer behaviour, and business results, and prepare post-campaign reviews with actionable recommendations.

2.Social Media and Content Management

• Develop and execute social media strategies to strengthen brand awareness, engagement, and community growth across Instagram, Threads, Facebook, TikTok, and other relevant platforms.
• Plan and manage monthly content calendars based on product launches, seasonal campaigns, brand moments, and business priorities.
• Develop social-first campaign ideas, creative concepts, content angles, and storytelling opportunities that are culturally relevant and aligned with the brand.
• Work closely with designers, copywriters, photographers, videographers, creators, and external partners to produce compelling content.
• Ensure social media content balances brand storytelling, product education, customer engagement, and commercial objectives.
• Create basic social media assets, presentation decks, mock-ups, simple videos, and marketing materials when required.
• Monitor social media performance, customer feedback, community sentiment, and content effectiveness.
• Provide recommendations to improve content engagement, reach, conversion, and overall social media performance.

Secondary Job Responsibilities:

• Monitor emerging social media trends, cultural conversations, consumer behaviour, competitor activities, and digital marketing best practices.
• Support community management by coordinating with relevant teams to ensure customer enquiries and feedback are addressed consistently and promptly.
• Assist with paid media, CRM, content marketing, customer journey planning, and digital campaign optimisation where required.
• Support on-ground activities, including outlet openings, events, campaign activations, content shoots, and promotional initiatives.
• Identify opportunities to improve internal marketing processes, campaign workflows, documentation, and cross-functional collaboration.
• Maintain proper records of campaign materials, creative assets, timelines, budgets, approvals, and performance reports.
• Support the marketing team with presentations, management updates, campaign proposals, and other ad hoc marketing initiatives.

Job Requirements

Qualification and Experience:

• Bachelor’s Degree in Marketing, Business, Mass Communication, Advertising, Communications, or a related discipline.
• Strong command of written and spoken English. Proficiency in Bahasa Malaysia and Mandarin will be an added advantage.
• Strong copywriting, communication, presentation, and storytelling abilities.
• Willing to travel occasionally for outlet openings, events, content production, and on-ground campaign activations.

Job Experience (Requirement):

• Minimum 3 to 5 years of experience in marketing, brand management, social media, content marketing, or integrated campaign management.
• Experience managing end-to-end marketing campaigns involving multiple stakeholders and cross-functional teams.
• Experience in the F&B, retail, lifestyle, hospitality, or consumer brand industry is highly advantageous.
• Experience managing product launches, seasonal campaigns, promotional activities, outlet openings, or retail marketing initiatives is preferred.
• Experience developing social media strategies, content calendars, campaign concepts, and performance reports.
• Experience coordinating with creative teams, agencies, vendors, operations teams, and other internal stakeholders.
• Experience interpreting campaign performance data and translating findings into practical improvements.

Skills & Knowledge (Requirements):

• GOOD understanding of brand positioning, customer experience, and consumer behaviour.
• Strong understanding of integrated marketing campaign planning and execution.Strong knowledge of social media strategy, content planning, brand storytelling, and community engagement.
• Strong project management skills with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.
• Good understanding of digital marketing, CRM, paid media, content marketing, and customer journey planning.
• Ability to analyse marketing metrics, campaign performance, customer behaviour, and business impact.
• Proficiency in Canva
• Ability to create basic social media visuals, mock-ups, presentation decks, simple videos, and marketing collateral independently.
• Strong copywriting skills with the ability to adapt messaging across different platforms, audiences, and communication formats.
• GOOD eye for design, layout, typography, visual hierarchy, and brand consistency.

Behavioral Traits / Personalities:

• Passionate about building brands and creating meaningful customer experiences.
• Creative and curious, with the confidence to contribute new ideas and challenge existing approaches.
• Highly organised, structured, and detail-oriented
• Proactive and willing to take ownership of projects from planning through execution.
• Comfortable working independently while collaborating closely with different teams.
• Adaptable and able to perform effectively in a fast-paced and constantly changing environment.
• Resourceful and solutions-oriented when facing challenges, delays, or operational constraints.

a Necessity, not a Luxury

Skills