Job Description

Position Responsibilities

Social Media Content & Community Management

• Assist in planning and managing social media calendar and content strategy across all platforms (FB, IG, X, Threads, Tik Tok, XHS).
• Create original, and trendy content (posts, stories, short-form videos, livestreams) that resonate with the platform’s audience to grow followers, build brand awareness and ultimately boost sales.This includes conceptualizing, filming, and editing shortform video content, crafting captions & scheduling content.
• Identify customers’ needs and gaps in previous content and recommend new topics.
• Provide real-time event coverage (recording, photography, live posting, copywriting).
• Actively engage with followers through social media’s features like comments, duets, and challenges to foster community interaction.
• Monitor social media comments and liaise with the Customer Service Team to address any issues.
• Work with cross-functional teams to ensure content consistency and campaign execution.
• Track and analyze performance using social listening tools; prepare weekly and monthly reports.

Influencers Management

• Identify, engage and establish relationships with relevant KOLs and KOCs in the industry.
• Execute influencer campaigns, including negotiation, budget management, and ROI tracking.
• Produce regular reports on campaign effectiveness and audience response.

Campaign Execution

• Support marketing campaigns with copywriting for App Push notifications and EDMs.
• Set up and manage campaigns/promotions in the App Backend System.
• Perform other related duties as assigned by superior/ management.

Team Collaboration & Support

• Work cross-functionally with internal and external stakeholders to support campaign success
• Contribute to team discussions, sharing insights and recommendations to optimize campaign performance.
• Maintain clear communication within the team to ensure transparency and accountability in project timelines while actively seeking feedback, adapting to changes, and continuously learning to enhance skills and performance.

Job Requirements

Qualifications & Experiences

• Bachelor’s Degree in Marketing, Communications, or a related field.

Job Experience (Requirement):

• 2 to 4 years of experience in campaign management, brand marketing, or digital marketing.
• Prior experience in retail, F&B, startups, or creative agencies is preferred.
• Experience managing content or campaigns on Xiaohongshu is a bonus.

Skills & Knowledge (Requirements):

• Strong understanding of marketing channels, campaign mechanics, and execution processes.
• Strong analytical skills with the ability to interpret campaign performance data.
• Excellent communication, stakeholder management, and time-management skills.
• Excellent understanding of social media management and strategies.
• Background in content creation (talent, shooting & editing)
• Proficiency in spoken and written Chinese is bonus.

Behavioral Traits / Personalities:

• Creative & original thinker, with the ability to produce content that is out of the box
• Execution-driven, proactive, and high attention to detail.
• High adaptability, resilience, and agility to perform in fast-paced, dynamic environments.
• Solution-driven mindset with strong problem-solving skills.
• Team player who can lead execution timelines and ensure accountability.

a Necessity, not a Luxury 

Skills