ada

ada is an integrated digital marketing business combining data science, technology, creative & content, to disrupt marketing for brands and businesses across Asia. An Axiata Digital company, our team of data experts, growth hackers and advertising visionaries leverages extensive experience working with international brands to deliver measurable business results.

We break the silos between media and creative by using data to guide objective-setting and drive marketing decisions. 

We integrate data from the start of the planning process, using insights to plot the customer journey and map out creative strategy optimised for digital-first, programmatic delivery.

We deliver creative at 10x value. Utilising artificial intelligence, we identify and segment consumers, then automate creative generation at a fraction of the cost of traditional creatives. This enables customisation by audience profile, channel and timing for one-to-one engagement at scale.

With data and predictive modelling, we identify and mitigate risk to deliver business outcomes with clear attribution.

We use AI and machine learning to automate and optimise routines. By automating routine campaign-to-campaign management, and using machine learning to optimise media spends and creative design, we enable our ad operations to focus on insights and strategy, ensuring each campaign is smarter than the last.