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ASTRA FAMILY

FMCG

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ASTRA FAMILY company environment picture 1
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Our Story

About Us

 Astra Family is a technology-focused branding and distribution company headquartered in Kuala Lumpur, Malaysia. Dedicated to serving parents and parents-to-be, we specialize in the baby industry, providing top-quality products and services across East and West Malaysia. Our portfolio features renowned international baby brands, including Philips Avent, Nuby, HOPPI, Fisher-Price, Momama, Hapifam, and more, ensuring families can access trusted and innovative solutions.

Our Company distributes in East and West Malaysia and also Singapore. We are headquartered in Kuala Lumpur with more than 60 staff nationwide.

Our Values

  • Customer Commitment: We develop relationships that make a positive difference in our customers' lives.
  • Quality: We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.
  • Integrity: We uphold the highest standards of integrity in all of our actions.
  • Teamwork: We work together, across boundaries, to meet the needs of our customers and to help our Company win.
  • Respect for People: We value our people, encourage their development and reward their performance.
  • Good Citizenship: We are good citizens in the communities in which we live and work.
  • A Will to Win: We exhibit a strong will to win in the marketplace and in every aspect of our business.
  • Personal Accountability: We are personally accountable for delivering on our commitments.



Our People

      Mutual trust and respect is the culture that we cultivate in Astra Baby. Everybody has the space to express their own feelings without being judged. So everybody actually is very harmoniously learning and working together.       

Gwei Tze-Co

Founder & CEO


Our Address

D-0-08, Segambut Bahagia, 1, Jalan 1/38a, M-avenue, 51200 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia


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