NASTY Worldwide

NSTY Worldwide (NASTY), has helped over 300,000 smokers in Malaysia and Indonesia manage their deadly addiction to cigarettes.

Utilising in house R&D capacity and proprietary IPs, NCIG embarked on a major endeavor in 2018 to cr eate an effective nicotine-delivery system that could help smokers end their cigarette addiction. By January 2019, the team successfully delivered the first NCIG - a sleek, closed-pod vaporizer that immediately took the Malaysian and Indonesian market by storm, with over 300,000 users to date.

NASTY itself was co- founded in 2015, starting out mainly as an e-liquid manufacturing company then making their mark across the globe with their award-winning e-liquids, before expanding to Global Electronic Nicotine Delivery Systems (ENDS) Solutions provider status.

Developing and delivering NCIG, in 2019, as an effective and safer alternative to traditional cigarettes was NASTY’s first venture from the familiar e-liquid arena into the ENDS world.

NCIG was an instant hit as a safe and effective ENDS, first with Malaysians and then in Indonesia. However, due to unfavourable operating conditions and Malaysia’s slow indecision to regulate vaping products, in November 2019 the company decided to pull out its closed-pod brand NCIG from the Malaysian market and expand to Indonesia and beyond. NCIG has also resumed operations in Malaysia due to the overwhelming demand and the announcement made by the government of the day regarding legislation for vape taxation.

Today, we design, develop and market a complete ecosystem of ENDS solutions in 83 countries across 5 continents. NASTY has established offices in Indonesia, India, USA, UK, UAE and South Korea to support our growing global clientele.

Moving forward, as a Global ENDS solutions provider, we’re looking into investing in business intelligence and smart manufacturing solutions to support our four key corporate thrusts for 2021–2025. This will further solidify our aim of becoming the world’s number #1 ENDS solutions provider by 2025, through brand recognition and market share.

The NASTY vision of becoming the world's number #1 ENDS provider in the world by brand recognition and market share is bolstered by robust demand, both domestically and internationally, across over 80 countries where our products are marketed.

Overall, NASTY via NCIG is committed to tackle the colossal task of helping the world's 1 billion cigarette smokers kick the deadly habit for good. To that end, we are in the process of introducing a slew of new products, now in development and scheduled for release later this year. We are working tirelessly to provide a complete ecosystem of innovative ENDS products and solutions on an overarching global scale for all vapers across the spectrum.

We aim to be Malaysia’s first 'unicorn company' within the next two years. In terms of market share growth, NSTY Worldwide is not far off from where some of the biggest names in the industry were pre- listing and that, in itself, is a solid achievement. All significant markers in terms of company growth show strong signs of achieving 'unicorn' status and we are determined to make this happen for ourselves, other aspiring SMEs and humble start-ups.