SEGI VALUE HOLDINGS SDN BHD

With 60 stores in hand, another 40 branches will be opened in stages with the focus of the company to create a better logistics network heading north and utilizing seafood and farmers to be marketed in Segi Fresh.

To date, Segi Fresh is already in Melaka, Negeri Sembilan, Putrajaya, Kuala Lumpur, Selangor and Perak covering various forms of business premises including single buildings that reach an area of up to 40,000 square feet.

For the new stores, the focus is to operate in shop-shaped premises involving three to five lots with an area of around 5,000 to 7,000 square feet. As more customers now prefer to visit small-sized supermarkets, in search of convenience, it’s become a more suited business model.

With hopes to ensure that Segi Fresh’s business grows in line with the benefits for local fishermen and farmers through the initiative, to get supplies directly from them without middlemen to enable fishermen and farmers to generate better income.

This also coincides with the objective of Segi Fresh which not only wants to provide fresh produce to its customers but also create opportunities for the local community in terms of employment and income.

To serve every neighbourhood with freshness, value, and convenience – making quality groceries part of every Malaysian’s daily life.