Job Description

OBJECTIVE:

Create and produce high-performing organic content across all social platforms (TikTok, Instagram, Facebook, and emerging channels) for our brands — driving measurable growth in organic views, engagement rate, and brand reach.

The right person is passionate about being on camera, obsessed with what makes content go viral, and understands how people behave when they scroll past a content or watch a video. They create, they post, they test, they iterate, they learn — and they love doing it.

RESPONSIBILITIES:

1. Content Creation & Production

• Create engaging content daily across all platforms, including videos, carousels, stories, and static posts — aligned with brand messaging.
• Own the full content production process end-to-end: scripting, video shooting, designing, copywriting, and editing — independently and to a polished standard.- Show face and be the on-camera talent for content.
• Develop hooks, captions, and content angles designed to increase views, engagement and conversions.
• Ensure all content aligns with our brands' positioning, tone of voice, and compliance guidelines across English and Malay.

1. Social Media Execution & Community

• Publish and schedule content across all brand social accounts, maintaining the content calendar.
• Support product launches, promotions, and marketing campaigns through organic social content.
• Manage community interactions: respond to comments and DMs, and build relationships with the online audience.
• Track competitor content and platform trends, and flag opportunities to the team.
• Report weekly on reach, engagement, follower growth, and top-performing content.

1. Support Direct Leader in Ad-hoc Tasks and Departmental Needs

• Assist the direct leader in content planning, execution, and optimisation initiatives.
• Take on ad-hoc tasks across marketing channels as business needs evolve.
• Contribute to team initiatives across Airda brands as scope expands.

DO NOT APPLY if you have never personally filmed and edited your own content. This role requires someone who can shoot, cut, and post independently. If your experience is limited to scheduling posts written and produced by someone else, or purely community management, this is not the right fit.

Job Requirements

REQUIREMENTS:

Skills and Qualifications:

• Able to create content in English and Malay (compulsory).
• 100% willing and comfortable showing face on camera — this is non-negotiable.
• Creative, high-energy, and self-driven — doesn't wait to be told what to create. Sees a trend and acts on it immediately.
• Minimum 1–2 years of hands-on experience creating organic social media content — preferably in beauty, skincare, health, or lifestyle.
• Proven portfolio of organic content that drove measurable results (views, engagement rate, virality) — must be able to show real examples.
• Proficient in the full content production toolkit — video shooting, scripting, copywriting, video editing (eg: CapCut, VN, InShot or equivalent), and graphic design (eg: Canva or equivalent).
• Can produce polished content independently from start to finish.
• Strong understanding of what makes content go viral organically — hooks, pacing, storytelling, trends, and platform-specific best practices.
• Analytical mindset — able to read content performance data, identify patterns, track experiments, and optimize based on insights.
• Experience coordinating with external creators, KOLs, or influencers is a plus.
• Familiar with leveraging AI tools for content creation is a plus.

Why Join Airda?

• Productivity Benefit: Ergonomic work tools, Wi-Fi plans, devices.
• Health & Wellness Benefit: Gym membership, Clinic, dental and health-related services.
• Education Benefit: Covers all education resources including online/physical workshops and courses, Kindle Library, Audible.
• Profit-sharing Double Annual Bonus
• 2x Promotion Opportunities: Career growth based on our internal performance tracking system.
• Remote-First Working Culture with flexible working hours: Manage your own daily schedule and tasks.
• Quarterly Strategic Meetings: Company-paid accomodation and transportation for quarterly meetings located in KL and Genting.
• Fast-paced growth in our remote startup environment with a small team with global goals.
• Training and on-site team visitation opportunities: TikTok HQ, factories, exhibitions, seminars, etc.
• Internal Mobility: Explore different roles with a flexible and easy switch to different departments.
• EPF & SOCSO Contributions

About Airda

At Airda Group, we create global, category-leading personal care and wellness brands that make meaningful, positive impact in the world. Our existing brands are already in 10+ countries, including Malaysia, Singapore, Australia, New Zealand, Hong Kong, the US, Thailand, Japan, the Philippines, and the Middle East.

Learn more about Airda at https://www.airdagroup.com/

Apply for:
Social Media Marketing Executive

Job Type: Full-time

Benefits:

• Flexible schedule
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development
• Work from home

Work Location: Remote

Application Link:
https://airdagroup.sg.larksuite.com/share/base/form/shrlgnS8N7ZMdh1D67TJIt3lW4g

Skills