Job Description

Brand & Campaign Management

• Act as the brand custodian for distributed brands (Philips Avent, Nuby, Fisher Price, Momami, Phanpy, etc.).
• Localize global brand campaigns and adapt assets for the Malaysian market.
• Plan and execute annual/quarterly marketing calendars aligned with principals’ requirements.
• Monitor brand compliance across retail, digital, and trade activations.

Sales & Trade Marketing Support

• Develop trade marketing materials (POSM, planograms, in-store displays).
• Support distributor sales team with sell-in decks, retailer proposals, and product training.
• Plan promotions with key accounts and marketplaces to drive sell-through.

Digital & Retail Marketing

• Work with the E-commerce & Digital Marketing team to align brand campaigns on Shopee, Lazada, TikTok, and the website.
• Support retail team with launches, events, and in-store activities.
• Drive influencer/KOL collaborations as per brand guidelines.

Analytics & Reporting

• Track marketing spend vs. sales uplift; prepare ROI and campaign reports.
• Analyze competitor activities and market trends to identify opportunities.
• Submit quarterly and annual marketing performance reports to principals.

Job Requirements

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 3–5 years’ experience in brand management, FMCG, or retail (baby/consumer goods preferred).
• Strong understanding of B2B distribution and B2C marketing channels.
• Excellent project management and communication skills.
• Ability to multitask, work cross-functionally, and manage principal expectations.
• Proficiency in English, Malay and Mandarin.

Skills