ASTRA FAMILY

&nbsp;Astra Family is a technology-focused branding and distribution company headquartered in Kuala Lumpur, Malaysia. Dedicated to serving parents and parents-to-be, we specialize in the baby industry, providing top-quality products and services across East and West Malaysia. Our portfolio features renowned international baby brands, including Philips Avent, Nuby, HOPPI, Fisher-Price, Momama, Hapifam, and more, ensuring families can access trusted and innovative solutions. 
Our Company distributes in East and West Malaysia and also Singapore. We are headquartered in Kuala Lumpur with more than 60 staff nationwide.

About Us

<ul>
<li>Customer Commitment: We develop relationships that make a positive difference in our customers' lives.</li>
<li>Quality: We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.</li>
<li>Integrity: We uphold the highest standards of integrity in all of our actions.</li>
<li>Teamwork: We work together, across boundaries, to meet the needs of our customers and to help our Company win.</li>
<li>Respect for People: We value our people, encourage their development and reward their performance.</li>
<li>Good Citizenship: We are good citizens in the communities in which we live and work.</li>
<li>A Will to Win: We exhibit a strong will to win in the marketplace and in every aspect of our business.</li>
<li>Personal Accountability: We are personally accountable for delivering on our commitments.</li>
</ul>

Our Values

Brand &amp; Campaign Management
<ul>
<li>Act as the brand custodian for distributed brands (Philips Avent, Nuby, Fisher Price, Momami, Phanpy, etc.).</li>
<li>Localize global brand campaigns and adapt assets for the Malaysian market.</li>
<li>Plan and execute annual/quarterly marketing calendars aligned with principals’ requirements.</li>
<li>Monitor brand compliance across retail, digital, and trade activations.</li>
</ul>
Sales &amp; Trade Marketing Support
<ul>
<li>Develop trade marketing materials (POSM, planograms, in-store displays).</li>
<li>Support distributor sales team with sell-in decks, retailer proposals, and product training.</li>
<li>Plan promotions with key accounts and marketplaces to drive sell-through.</li>
</ul>
Digital &amp; Retail Marketing
<ul>
<li>Work with the E-commerce &amp; Digital Marketing team to align brand campaigns on Shopee, Lazada, TikTok, and the website.</li>
<li>Support retail team with launches, events, and in-store activities.</li>
<li>Drive influencer/KOL collaborations as per brand guidelines.</li>
</ul>
Analytics &amp; Reporting
<ul>
<li>Track marketing spend vs. sales uplift; prepare ROI and campaign reports.</li>
<li>Analyze competitor activities and market trends to identify opportunities.</li>
<li>Submit quarterly and annual marketing performance reports to principals.</li>
</ul>

This job is for a Brand Marketing Executive managing well-known baby brands. You might like this job because you&#x27;ll create exciting campaigns, work with influencers, and help shape how these brands thrive in Malaysia.

Kerja ini adalah tentang menguruskan dan mempromosikan pelbagai jenama terkenal seperti Philips Avent dan Fisher Price di pasaran Malaysia. Anda mungkin berminat dengan kerja ini kerana ia melibatkan strategi pemasaran yang kreatif, kerjasama dengan pasukan digital, serta peluang untuk menganalisis keberkesanan kempen pemasaran.

Brand Management

Trade Marketing

Marketing Strategies

Campaign Management

Shopper Marketing

Market Research

Management Reporting

Applications Of Artificial Intelligence

Brand and Campaign Management



-Act as the brand custodian for distributed brands (Philips Avent, Nuby, Fisher Price, Momami, Phanpy, etc.).


-Localize global brand campaigns and adapt assets for the Malaysian market.


-Plan and execute annual/quarterly marketing calendars aligned with principals’ requirements.


-Monitor brand compliance across retail, digital, and trade activations.

Sales and Trade Marketing Support



-Develop trade marketing materials (POSM, planograms, in-store disp...

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Company Profile

ASTRA FAMILY