Job Description

Job Purpose

To grow the brand’s visibility and sales through TikTok content creation, influencer partnerships, and affiliate marketing campaigns. This role combines creative content management with performance-driven affiliate tracking and community building.

Key Responsibilities

1. TikTok Account Management

• Plan, create, and post engaging TikTok videos aligned with brand campaigns, product launches, and promotions.
   
• Stay up-to-date with current TikTok trends, audio, and viral challenges that suit mums, babies, and lifestyle audiences.
   
• Collaborate with internal teams (design, marketing, retail) to produce content with brand consistency.
   
• Monitor and reply to comments, DMs, and user engagement professionally.
   
• Analyze video performance, follower growth, and conversion metrics weekly.
   

2. Affiliate Program Management

• Recruit, onboard, and manage affiliate partners (mums, KOLs, micro influencers, content creators).
   
• Provide them with samples, promo codes, and brand materials.
   
• Track affiliate activities, performance, and sales using internal dashboards or affiliate software.
   
• Ensure affiliates meet agreed posting and content requirements.
   
• Manage payout lists and reports for affiliate commissions.
   
• Brainstorm and implement monthly challenges or incentives to motivate affiliates.
   

3. Campaign & Content Coordination

• Work closely with marketing and design teams for campaign alignment.
   
• Prepare monthly content calendars for both TikTok and affiliates.
   
• Support product launches, events, and fairs through TikTok Live, stories, or collabs.
   
• Identify and propose partnerships with trending creators in the mum & baby niche.
   

4. Reporting

• Weekly report on TikTok metrics: views, engagement rate, followers, best-performing content.
   
• Monthly report on affiliate performance: number of active affiliates, conversions, top performers, ROI.
   

Job Requirements

Requirements

• Strong understanding of TikTok culture and short-form video storytelling.
   
• Confident in front of the camera (bonus) or able to coordinate talents.
   
• Basic video editing skills (CapCut, Canva, or TikTok editor).
   
• Good communication and coordination skills.
   
• Fluent in English (Mandarin or Malay is a plus).
   
• Passionate about mum, baby, or lifestyle content.
   

Preferred Experience

• 1–2 years experience in influencer marketing, social media, or content creation.
   
• Experience managing affiliates, KOLs, or online communities.
   
• Familiar with Shopify, Respond.io, or affiliate tracking tools (advantage).

Skills