Job Description

• Build and manage the customer insights both from existing customers (Engagement) and non-customers (Growth). Lead or input into ongoing customer research (quant and qual). These insights will help give directions to product and marketing teams on challenges and new opportunities within the business.
• Be the bridge between product and marketing, commercial teams, aligning the ecosystem goals with marketing activities to create a successful go-to-market strategy. Partner with the leadership team to get organizational buy in on the plans for product marketing.
• Develop product marketing value proposition and messaging based on insights and data
• Identify and recommend marketing opportunities, automation and measurement that must be built into product development
• Document how our products work, what the user experience is like, what can go wrong
• Equip front line teams (commercial, marketing, operations, and customer support) with product training and product communications
• Manage go-to-market for new features and products. This includes product launch in partnership with various cross functional teams and driving product adoption among customers
• Measure product and marketing success to recommend iterations and improvements needed to gain better market adoption
• Maintain close relationships with cross-functional teams including product managers, product designers, marketing teams, operations and customer support to drive the execution of product launches, product iteration and ongoing usage of key products 
  
  

Job Requirements

• Bachelor’s degree
• Proven record of driving the consumer growth and engagement in large consumer internet companies in a product or marketing function.
• Has strong cross-functional leadership track record
• Technical skills in Product Marketing,  Marketing strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics
• Have ~4 years marketing experience using broad marketing mix OR ~4 years management consulting experience
• Deep understanding of travel industry consumer market is a plus.
• Excellent quantitative and qualitative analytical ability to understand and decompose data. Ability to A/B or multivariate test, measure and continuously improve the baseline.
• Direct experience in delivering results using iterative or Agile methodologies.
• Experience in analytics tools such as Google Analytics, Facebook Analytics, Mixpanel, Firebase, Salesforce.
• Strong track record of building lasting business cross-functional partnership with both internal and external groups, especially marketing, design, product and commercial. 

Additional Info