Job Description

Job Purpose:  

To represent the brand in a confident, engaging, and professional manner through livestream sessions on platforms such as TikTok, Shopee Live, and other social channels. The Live Host is responsible for preparing live content, managing samples, presenting products effectively, and continuously improving performance to drive online engagement and sales. 

Key Responsibilities:

1. Livestream Hosting

● Host and present products on TikTok, Shopee Live, or other assigned platforms. 

● Showcase products confidently, explaining features, styling ideas, and promotional 

details. 

● Interact actively with the audience — answer questions, respond to comments, and 

encourage conversion. 

● Maintain a professional, friendly, and brand-aligned on-screen personality. 

2. Pre-Live Preparation

● Prepare live scripts, talking points, and key selling messages ahead of each 

session. 

● Coordinate with the Ecommerce, Marketing, and Content teams to confirm product 

lineup, price, and promo details. 

● Ensure all samples are complete, properly arranged, and in good condition before 

the live. 

● Test and set up lighting, camera, internet connection, and sound before each stream. 

3. Post-Live Responsibilities

● Review livestream performance reports (viewers, engagement, and sales). 

● Rewatch or evaluate past sessions to identify improvement areas (tone, pacing, 

interaction). 

● Provide feedback on customer interest, trending items, and audience behavior. 

● Ensure all live samples are returned, recorded, and stored properly after use. 

4. Presentation & Brand Image 

● Maintain a presentable and neat appearance that reflects the brand image at all times. 

● Proper outfit, grooming, and makeup are mandatory for every livestream. 

● Ensure presentation style and tone match the brand’s identity and target audience. 

● Be punctual, prepared, and professional during all assigned live sessions.

Job Requirements

Requirements:

● Confident, well-spoken, and comfortable in front of the camera. 

● Excellent communication in English and Bahasa Malaysia (Mandarin is an advantage). 

● Strong interest in fashion, styling, and online retail. 

● Able to prepare scripts, remember key points, and present naturally on camera. 

● Detail-oriented, responsible for managing samples and personal preparation. 

● Prior experience in livestreaming, content creation, or fashion retail is an advantage. 

● Must maintain good personal grooming, dressing, and makeup standards 

consistently.

 Working Hours:  

● Shift-based schedule, depending on livestream timing and campaign schedule.  

● Willingness and ability to host for evening and weekend live sessions during key sales periods (e.g. 9.9, 10.10, 11.11, 12.12). 

Skills