Job Description

CUCKOO International (MAL) BERHAD is a leading provider of holistic Healthy Home solutions in Malaysia. Since its inception in October 2014 with the introduction of the South Korean brand CUCKOO, the company has expanded its offerings across four key pillars. CUCKOO International has improved the lives of over 4.7 million Malaysians and operates with over 640 branches nationwide. Its subscription-rental model makes Healthy Home solutions more accessible and affordable, reflecting its commitment to enhancing community well-being through extensive outreach programs. 

Job Summary

As a Livestream Host, you will be the dynamic face and voice of our brand across our digital and e-commerce platforms. Your mission is to blend entertainment with commerce—turning live viewers into loyal customers through engaging storytelling, expert product demonstrations, and real-time community interaction. We are looking for a high-energy "personality" who thrives in front of the camera, can think on their feet, and has a natural talent for driving sales in a fast-paced, live environment. 

Job Responsibilities

Content Creation and Presentation

● Hosting Live Sessions: Conduct regular, scheduled live broadcasts on platforms like TikTok, Facebook, Instagram Live, or e-commerce sites.

● Product Demonstration/Review (E-commerce Focus): Clearly and engagingly showcase products, explain features, demonstrate usage, and answer specific product questions.

● Scripting and Planning: Develop content outlines, talking points, and show flow for each broadcast, ensuring it meets the desired objective (e.g., sales goal, tutorial completion).

● Performance and Energy: Maintain high energy, enthusiasm, and a positive demeanor throughout the stream to keep viewers engaged.

● Improvisation: Skillfully handle unscripted moments, technical issues, and unexpected viewer comments while maintaining the show's flow.

2. Audience and Community Engagement

● Real-time Interaction: Actively read and respond to viewer comments and questions in real-time, making viewers feel acknowledged and part of the conversation.

● Moderation: Work with moderators (or act as one) to manage the chat, enforce community guidelines, and handle disruptive behavior.

● Building a Community: Cultivate a loyal viewer base by establishing a consistent personality, inside jokes, and a unique streaming style.

● Call-to-Action (CTA): Clearly guide viewers on what to do next (e.g., "Click the link below to purchase," "Hit the like and subscribe button," "Follow our account").

3. Technical Setup and Management

● Equipment Operation: Set up and test all necessary equipment, including cameras, microphones, lighting, and streaming software 

● Quality Assurance: Ensure high-quality audio and video for a professional broadcast.

● Troubleshooting: Quickly identify and resolve minor technical issues during a live stream.

4. Marketing and Sales (Crucial for E-commerce/Brand Hosts)

● Driving Conversions: Employ persuasive sales techniques and promotions to encourage immediate purchases during the live stream.

● Product Knowledge: Possess in-depth knowledge of the featured products or services to answer complex questions confidently.

● Performance Reporting: Track and report key metrics like viewer count, peak viewership, engagement rate, and sales/conversion data generated from the stream.

Job Requirements

• Experience: 1–2 years in livestreaming, social media content creation, broadcasting, or retail sales.
• Must provide links to previous live streams, social media handles, or a video showreel.
• Proficiency with TikTok Shop, Shopee Live, or similar e-commerce streaming tools.
• Proven ability to influence buying behavior and meet sales targets.
• Excellent verbal communication skills and the ability to simplify complex product info.
• Ability to handle technical glitches or unexpected comments without breaking character.
• Comfortable operating basic lighting, audio, and streaming hardware.
• Ability to maintain high energy for live sessions lasting 2–4 hours.
• Willingness to work flexible shifts, including evenings and weekends, to capture peak traffic.
• Able to handle live feedback and pressure with a professional attitude.

Skills