Job Description

Role Purpose

Plan, produce, and deliver high-impact video content optimised for social media platforms (TikTok, Instagram Reels, YouTube Shorts & Long-form) and brand events. This role owns video execution from concept to delivery, ensuring content drives engagement, visibility, and conversion across digital and social commerce channels. 

Requirements

• Diploma / Degree in Film, Media, Communications, Marketing, or related fields.
• 1–3 years experience in video production for social media or digital brands.
• Strong understanding of TikTok, Instagram & YouTube content formats.
• Comfortable with event shoots, fast-paced timelines, and last-minute changes.
• Strong storytelling, organisational, and communication skills.

Tools

Camera equipment · Lighting · Audio gear · Google Workspace · Notion / Trello / Asana (a plus) 

Job Requirements

Key Responsibilities

Video Production & Planning

• Own end-to-end video production for social media, campaigns, product launches, and events.
• Translate marketing briefs into clear storyboards, shot lists, and production plans.
• Manage on-ground shoots for events, activations, livestreams, and campaigns.
• Coordinate talents, KOLs, hosts, locations, props, and schedules.

Social Media Content Execution

• Produce short-form videos optimised for:
• TikTok
• Instagram /Facebook Reels
• YouTube Shorts
• BTS scene 
• Events post coverage
• Ensure content follows platform-specific best practices (hooks, pacing, framing, captions, trends).
• Work closely with Social, KOL, and E-commerce teams to support sales-driven content.

Creative Direction & Quality Control

• Ensure brand consistency in tone, storytelling, and visual identity.
• Direct talents or KOLs during shoots to achieve strong on-camera performance.
• Review footage and guide editing direction for maximum impact.

Collaboration & Workflow

• Collaborate with marketing, social, KOL, ecommerce, and design teams.
• Manage timelines and ensure OTIF delivery of all video assets.
• Support fast-turnaround content needs for campaigns, promos, and events.  

KPIs

• OTIF delivery rate ≥ 95%
• Engagement rate improvement (views, watch time, retention)
• Content output consistency (weekly/monthly cadence)
• Performance alignment with campaign objectives 

Skills