Job Description

• Min. Diploma/Degree in Marketing, Business, or Mass Comm.
• Min. 5 years’ experience in retail/event/digital marketing.
• Proven experience managing event campaigns from A–Z with strong attention to detail.
• Strong coordination, project management & communication skills.
• Able to travel and attend events (including weekends if required).
• Resourceful, data-driven, result-oriented, and flexible to adapt fast.

Job Requirements

 To lead and execute end-to-end retail event marketing strategies for Goodnite outlets, ensuring event effectiveness, customer traffic, and sales conversion through integrated digital and on-ground efforts.

Key Responsibilities:

- Event Planning & Coordination

• Work closely with sales & outlet teams to gather accurate event briefs and objectives.
• Plan and lead in-store campaigns, promotions, and events across all Goodnite retail outlets.

- Digital Marketing & Advertising

• Create an online marketing strategy to promote each event via Facebook, Instagram, TikTok, Rednote, and WhatsApp channels.
• Plan, execute, and optimize ad campaigns (Meta Ads, TikTok Ads, etc.) with traffic & conversion objectives.
• Adjust creatives/media spending based on real-time performance while controlling within the set budget.

- KOC / Content Shooting

• Coordinate with content creators/KOCs for event content, brief them, and ensure high-converting storylines.
• Attend shoots if needed to ensure alignment with brand and event goals.

- On-Ground Execution & Monitoring

• Ensure seamless execution of promotional materials, merchandising, and outlet activation.
• Support the outlet team during events to ensure sufficient walk-in traffic and resolve any on-ground needs.
• Monitor footfall and sales conversion — flag and act fast if the event underperforms.

- Post-Event Review

• Collect feedback, analyze the event's success, and prepare a report with suggested improvements.

- Team & Vendor Liaison

• Coordinate with external vendors (designers, printers, etc.) to deliver all marketing collaterals on time.
• Liaise with internal teams for approvals, alignment, and asset sharing.

- To work on any ad-hoc assignment assigned by the superior.

Skills