Job Description

Background:

We are not a big company, but we have big dreams. We're a tight-knit crew fighting to make our mark, and we know there are no shortcuts. The only path to where we want to go is through hard work, focus, and a whole lot of heart. We're building this from scratch, and every single person on the team is critical to our success.

The Right Fit for Our Team:

Skills can be taught, but attitude is everything. We need someone who gets our culture and is ready to live it every day. Here’s who we’re looking for:

• You're a Team Player, Period. We win and lose as one. You’re ready to roll up your sleeves and help a teammate without being asked. There are no silos here.
• You Have Grit. When you hit a wall, you don't give up. You get resourceful, you figure it out, and you find a way through. We need problem-solvers, not just task-doers.
• You Ask Questions. There are no stupid questions here, only the ones you were too afraid to ask. If you don't know, you ask. If you're unsure, you clarify. We value honesty and learning over pretending.
• You Live by "If Cannot Also, Must Can." This is our unofficial motto. It's the mindset that no challenge is too big and "no" is not the final answer. It’s about perseverance and an absolute refusal to fail.
• You're Ready for the Grind. We need to be crystal clear: this is not a cruise. The only way we achieve our big dreams is with sweat, blood, and tears. We are looking for people who want to be in the trenches with us, building something amazing. This is an all-or-nothing mission. Either you're in, or you're not.

About the Role

The Strategist will be responsible for developing and implementing comprehensive marketing strategies that align with client goals and agency objectives. This role requires a strong understanding of market trends, consumer behavior, and competitive landscape, as well as the ability to foster collaboration across teams to deliver exceptional results.

Key Responsibilities:

Strategy Development

• Develop and implement comprehensive digital marketing strategies to achieve business objectives and KPIs for multiple brands.
• Devise a strategic plan through conducting product and brand research and having the ability to identify and analyse brand’s challenges and opportunities.

Campaign Management

• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, email, and content marketing.
• Monitor and track project progress to ensure it is on schedule and within budget with the ability of allocating resources effectively.

Analytics and Reporting

• Monitor, analyse, and report on the performance of digital marketing campaigns using different social media analytic tools such as Google Looker Studio, Google Analytics, Meta, TikTok and LinkedIn.
• Provide actionable insights and recommendations to optimise campaign performance.

Team Leadership

• Lead, mentor, and develop a team of digital marketing professionals.
• Foster a collaborative and innovative work environment.

Content Strategy

• Create and oversee content creation and distribution strategies to drive engagement to support brand positioning.
• Collaborate with creative teams to develop compelling and relevant content.

Trend Analysis

• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Evaluate and implement new tools and platforms to enhance digital marketing capabilities.

Performance Marketing

• Ability to develop digital media plans and execute the media buying process through different platforms such as Facebook, Instagram, Google, YouTube, LinkedIn and TikTok.
• Ability to optimise the ads on the platforms through audience targeting, ad creatives as well as budget utilisation on a day-to-day basis while assessing competitors’ strategies.

Client Communications:

• Building trust with the clients through active listening and demonstrating empathy while consulting and suggesting different strategies.
• Ability to be transparent and open about project’s progress, setbacks, and challenges while having consistent and regular updates
• Ability to manage client expectations by clearly communicating project scope, aligning deliverables with client goals, and proactively addressing concerns to ensure satisfaction and avoid misunderstandings.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; 
• Proven experience more than 2 years in a strategic marketing role, preferably within an agency environment.
• Strong understanding of social media, email marketing, content strategy, SEO & SEM
• Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, and social media management tools.
• Excellent analytical skills with the ability to interpret data and generate insights.
• Demonstrated leadership and team management experience.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Hungry to learn and adapt in a fast-paced environment
• Attention to detail and able to project manage your time 
• Proficiency in G-Suite (Slides, Sheets, Docs)
• A personality that rocks hard (but still serious at work)
• Skills in Adobe software (Photoshop, Illustrator) will be an advantage
• Own a laptop and able to start almost immediately

Skills