Job Description

1. Content creation and management on the Xiao Hong Shu (XHS) platform to build brand awareness, engagement, and drive conversions through creative, on-brand visual and written content.

2. Develop and execute employer branding content to position the company as an attractive employer by showcasing workplace culture, employee stories, and recruitment-related updates.

3. Curate, engage, and manage KOCs (Key Opinion Consumers) by creating lists of potential collaborators, reaching out, negotiating terms, and ensuring successful partnerships for mentions, shoutouts, and content collaborations that expand brand exposure.

4. Collaborate with the Community Manager to identify, curate, and repurpose user-generated content (UGC), including posts, reviews, and mentions, ensuring alignment with brand messaging and campaign objectives.

5. Conduct research and trend analysis to explore creative ideas, monitor viral content, and test new formats that resonate with the XHS audience and enhance content variation.

6. Track and analyze content performance by monitoring engagement, reach, and conversion metrics on XHS, using insights to refine content strategies and maximize platform effectiveness.

7. Stay updated on Xiao Hong Shu algorithms and best practices to optimize content for discoverability and visibility, ensuring continuous growth and brand exposure on the platform.

Job Requirements

1. Minimum 1 year of experience in content creation, social media marketing, or influencer/KOC collaborations, preferably with experience on platforms like Xiao Hong Shu (XHS).

2. Familiarity with social media content strategies, platform algorithms, and trends, particularly on Xiao Hong Shu.

3. Ability to travel for on-site work, meetings, or content production as needed.

4. Strong skills in content planning, copywriting, and visual storytelling.

Skills