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This job is for a Product Marketing Manager who develops strategies to drive product growth and manages tech partnerships. You might like this job because it involves launching new products, conducting market research, and collaborating with partners for joint marketing efforts.
Undisclosed
KL Ecocity, Bangsar, Kuala Lumpur
Job Description
JOB SUMMARY
The Product Marketing Manager will be responsible for developing and executing comprehensive product marketing strategies to drive adoption, engagement, and growth of our technology solutions. This role will oversee the product positioning, messaging, and go-to-market strategies, while also managing and fostering relationships with key technology partners. The ideal candidate is a strategic thinker with a passion for technology, a keen understanding of market trends, and an ability to communicate complex technical concepts clearly and simply.
Responsibilities
Responsibilities
Product Marketing Strategy (60%)
- Go-To-Market (GTM) Strategy: Develop and execute GTM strategies for new product launches and feature updates, ensuring successful product positioning and market adoption.
- Product Positioning & Messaging: Craft clear, compelling product positioning and messaging that differentiates our products in the market and resonates with target customers.
- Market Research & Analysis: Conduct market research to understand customer needs, industry trends, and competitive landscape; use insights to inform product development and marketing campaigns.
- Customer Engagement: Develop buyer personas, customer journey maps, and engagement strategies to align product offerings with customer needs and maximize satisfaction.
- Content Development: Collaborate with the content team to create product marketing materials, including brochures, whitepapers, case studies, blogs, and product videos.
- Sales Enablement: Provide the sales team with product training, sales decks, and key messaging to help them effectively position products and close deals.
Technology Partners Management (40%)
- Partner Strategy & Development: Develop and maintain relationships with key technology partners to drive joint marketing efforts, co-branding initiatives, and strategic alliances.
- Collaborative Campaigns: Work closely with partners to plan and execute joint marketing campaigns, webinars, and events to drive demand generation and product awareness.
- Product Integration Support: Collaborate with technical team to ensure seamless integration of partner technologies with our solutions and align on product roadmaps.
- Performance Analysis: Track, measure, and analyse the success of partner-driven marketing activities, providing insights and recommendations for improvement.
- Market Expansion: Identify opportunities for product-market fit through partner networks and support market expansion efforts in new regions
KEY PERFORMANCE INDICATORS (KPI)
- Successful execution of product launches, measured by product adoption rates and market penetration.
- Increase in lead generation and conversion rates from targeted marketing campaigns.
- Strength and value of partnerships, as measured by the quality of co-marketing activities and joint revenue contribution.
- Customer satisfaction and engagement levels, reflected in feedback.
- Effectiveness of sales enablement, measured by sales team feedback and product knowledge.
Job Requirements
Requirements:
- Bachelor’s degree in Marketing, Business, Computer Science, or related field.
- 5+ years of experience in product marketing or product management within the tech industry.
- Proven track record of launching and managing successful marketing campaigns for tech products.
- Experience in managing relationships with technology partners.
- Strong understanding of B2B marketing strategies, competitive analysis, and market research.
- Proficiency in marketing automation tools, CRM, and analytics platforms.
- Experience working in an agile environment and familiarity with software development processes.
- Knowledge of AI, machine learning, and cloud technologies.
- Previous experience with market expansion and go-to-market (GTM) strategy in multiple regions.
- Excellent communication and presentation skills.
- Strong analytical and problem-solving abilities.
- Project management skills and ability to work cross-functionally.
- Proficiency in digital marketing techniques, including SEO, content marketing, and social media.
- Ability to manage and influence multiple stakeholders
Company Benefits
Work-Life Balance
Enjoy your time with our great work-life balance benefits, whether it's needing hybrid or FlexiHour, we got it!
Medical Benefits
You can get medical coverage as an employee!
Career Growth Opportunity
At Infomina, we encourage our employees to grow out of their shell and improve their technical and learning skills!
Additional Info
Experience Level
0 - 10 Years of Experience
Job Specialisation
Company Profile
INFOMINA BERHAD
INFOMINA BERHAD an entity listed on the ACE Market of Bursa Malaysia Securities Berhad, is a reputable leading technology enabler in the region, setting the pace for providing cutting-edge strategic technology solutions, fostering empowerment, and elevating the business community.
We leverage over 15 years of experience in streamlining enterprise business processes, modernising applications, and offering...