Job Description

We are looking for a strategic and creative Brand Manager to lead the brand direction, positioning, product launch, marketing campaigns, retail support, and brand growth for our wellness and lifestyle brands.

• Develop brand strategy, positioning, target audience, and key selling points.
• Plan and execute product launches and go-to-market strategies.
• Manage marketing campaigns across social media, KOL, retail, e-commerce, and pharmacy channels.
• Support sales team with buyer decks, product presentations, promoter scripts, and retail materials.
• Provide content direction for social media, KOL briefs, video ideas, and product education.
• Work with designers on packaging, POSM, brochures, campaign visuals, and brand guidelines.
• Conduct market and competitor research.
• Monitor brand performance, sales feedback, campaign results, and consumer response.
• Coordinate with internal teams, suppliers, agencies, retailers, and management.

Ideal Candidate

You are someone who:

• Can think like a brand owner.
• Understands how to build a brand from product, packaging, content, retail, and consumer experience.
• Has good commercial sense, not just creative ideas.
• Can turn product features into strong selling points.
• Knows how to make a brand look premium, trustworthy, and memorable.
• Can work in a fast-moving entrepreneurial environment.
• Is willing to be hands-on and solve problems independently.

Job Requirements

• Diploma or Degree in Marketing, Branding, Business, Communication, Advertising, or related field.
• Minimum 3–5 years of experience in brand management, marketing, FMCG, retail, beauty, wellness, supplements, or consumer products.
• Strong understanding of branding, product positioning, content, and campaign planning.
• Experience in product launch, retail marketing, KOL marketing, social media, or e-commerce will be an advantage.
• Good English communication and writing skills. Mandarin and Bahasa Malaysia are added advantages.
• Strong sense of design, packaging, content, and consumer communication.
• Organized, creative, commercially minded, and able to manage multiple projects.

Why Join Us

• Opportunity to build fast-growing wellness and lifestyle brands from the early stage.
• Work directly with founders and decision-makers.
• Be involved in product development, branding, packaging, retail, KOL marketing, and pharmacy channel growth.
• Exposure to FMCG, wellness, pharmacy retail, influencer marketing, e-commerce, and social commerce.
• Strong career growth opportunity as the company expands its brand portfolio.

Skills