Job Description

1. Trend Monitoring & Content Opportunities

• Monitor TikTok, Instagram Reels, Facebook, YouTube Shorts, RedNote/Xiaohongshu and other relevant social platforms daily.
• Stay updated on viral trends, trending sounds, memes, formats, topics, creators and cultural moments.
• Identify trends that can be adapted appropriately for Nourix brands.
• Monitor competitors, creators and leading consumer brands for emerging content formats.
• Proactively recommend and execute timely content opportunities.
• Act quickly while trends are still relevant instead of waiting for the next content calendar.

2. Content Ideation & Strategy

• Develop creative concepts for short-form videos, social posts, campaigns and brand storytelling.
• Generate strong hooks, story angles and content ideas that capture attention quickly.
• Translate brand messages into content that feels natural to each social platform.
• Develop recurring content series and repeatable formats.
• Adapt content concepts according to different brand personalities and target audiences.
• Contribute ideas for product launches, campaigns, promotions and seasonal activities.

3. Short-Form Video Production

• Plan and shoot TikTok, Reels, Shorts and other vertical video content.
• Film products, employees, creators, lifestyle situations and behind-the-scenes content.
• Direct simple shoots independently.
• Produce content using smartphones, cameras and basic production equipment.
• Ensure videos are visually engaging and suitable for mobile-first viewing.
• Be willing to appear on camera when appropriate.

4. Video Editing & Creative Production

• Edit short-form videos independently.
• Add subtitles, text overlays, transitions, sound effects, music and platform-native creative elements.
• Create simple graphics and social media assets when required.
• Resize and adapt content for different platforms.
• Produce content efficiently without relying on external designers or editors for every execution.
• Maintain good visual and brand consistency.

5. Copywriting

• Write engaging:
  
• Video hooks
• Captions
• On-screen text
• Short scripts
• Headlines
• CTAs
• Social media copy
• Adapt writing style according to the platform and target audience.
• Maintain the appropriate tone of voice for each Nourix brand.

6. Social Media Execution

• Prepare and publish approved content across relevant platforms.
• Optimise titles, captions, hashtags, thumbnails and posting formats.
• Understand the differences between TikTok, Instagram, Facebook, RedNote and YouTube content behaviour.
• Support social media community engagement when necessary.
• Identify opportunities from audience comments and conversations that can be turned into new content.

7. Content Performance & Optimisation

Monitor content performance including:

• Views
• Reach
• Watch time
• Completion rate
• Engagement
• Shares
• Saves
• Comments
• Follower growth
• Profile visits
• Clicks and conversions where applicable

Identify high-performing content and create new variations, follow-ups or series based on successful formats.

Continuously improve content based on data rather than producing content purely to fulfil posting quotas.

Job Requirements

• Strong interest in social media, digital culture and online trends.
• Strong understanding of TikTok, Instagram Reels and short-form video.
• Ability to independently shoot and edit content.
• Good creative judgment and visual sense.
• Able to generate content ideas without constantly waiting for instructions.
• Comfortable working in a fast-moving environment.
• Strong sense of urgency when responding to trends.
• Basic copywriting and storytelling ability.
• Good communication skills.
• Able to manage multiple brands and content priorities.

Preferred Experience with:

• CapCut
• Canva
• Adobe Premiere Pro
• Photoshop
• Lightroom
• AI creative tools
• TikTok Creator tools
• Meta Business Suite
• YouTube Studio
• RedNote / Xiaohongshu

Experience in FMCG, wellness, healthcare, beauty, lifestyle, retail or consumer brands is an advantage.

Fresh graduates with a strong portfolio and excellent content instincts are encouraged to apply.

Skills