Job Description

What You'll Do

Digital Strategy & Campaign Planning

• Develop digital marketing strategies based on client objectives, audiences, budgets and business goals.
• Build integrated campaign plans across social media, paid media, influencer marketing, content and other digital channels.
• Translate client briefs into clear strategies, campaign frameworks, KPIs and execution plans.
• Identify new digital opportunities, platforms, trends and content formats for clients.

Paid Media & Performance Marketing

• Plan, manage and optimise paid campaigns across platforms such as Meta, TikTok and other relevant digital channels.
• Work with campaign teams to define targeting, budget allocation, creative testing and optimisation strategies.
• Monitor campaign performance including CPM, CPC, CTR, CPV, CPE, conversions and other relevant metrics.
• Recommend improvements based on campaign data and performance trends.
• Ensure media budgets are used efficiently and aligned with campaign objectives.

Social Media & Content

• Develop social media and content strategies that are relevant to the client's audience and brand positioning.
• Guide content direction, campaign themes, key messages and creative formats.
• Work closely with creative, content, influencer and account teams to ensure campaigns are executed consistently.
• Identify trends, cultural moments and platform behaviours that can strengthen campaign performance.

Influencer & Creator Marketing

• Integrate influencer and creator marketing into broader digital strategies.
• Recommend appropriate creator roles, content formats and amplification strategies.
• Work with KOLHUB's influencer team to ensure creator campaigns support overall marketing objectives.
• Analyse influencer performance and identify opportunities to improve effectiveness.

Client Strategy & Presentation

• Present digital strategies, campaign ideas, performance reviews and recommendations to clients.
• Provide strategic guidance during client meetings.
• Explain campaign performance clearly and translate data into actionable business insights.
• Support Business Development and Account Management teams during pitches and proposal development.

Campaign Performance & Reporting

• Monitor campaign performance regularly and identify areas for optimisation.
• Develop meaningful campaign reports that go beyond basic platform statistics.
• Analyse what worked, what did not and why.
• Turn campaign data into actionable recommendations for future campaigns.
• Establish benchmarks and performance standards across campaigns.

Team Leadership

• Guide and mentor digital marketing team members.
• Review campaign strategies and execution quality before client presentation or launch.
• Improve internal processes, campaign workflows and quality standards.
• Work collaboratively across Business Development, Account Management, Influencer Marketing, Creative and Operations teams.

Job Requirements

What We're Looking For

• Bachelor's Degree in Marketing, Digital Marketing, Communications, Business or a related field.
• Approximately 4–7 years of digital marketing experience, preferably in an agency environment.
• At least 1–2 years of experience managing campaigns, projects or team members.
• Strong understanding of digital marketing strategy, paid media, social media and content marketing.
• Hands-on knowledge of platforms such as Meta Ads Manager and TikTok Ads Manager.
• Experience with influencer or creator marketing will be a strong advantage.
• Strong understanding of digital marketing metrics including CPM, CPC, CTR, CPV, CPE, conversion rate and ROAS.
• Able to interpret data and turn performance results into meaningful recommendations.
• Strong presentation and communication skills.
• Comfortable presenting strategies and reports directly to clients.
• Strong project management and organisational skills.
• Able to manage multiple campaigns and deadlines simultaneously.
• Commercially aware and able to balance creativity, client objectives and campaign performance.
• Strong command of English and Bahasa Malaysia. Mandarin will be an added advantage.

Skills