Job Description

• Develop and execute marketing strategies and campaigns to drive brand awareness, customer engagement, and business growth.
  制定並執行市場營銷策略及推廣活動，提升品牌知名度、客戶互動及業務增長。
• Plan and manage social media strategies, content calendars, and campaigns across Facebook, Instagram, TikTok, and other relevant platforms.
  規劃及管理 Facebook、Instagram、TikTok 等社交媒體平台的營銷策略、內容日曆及推廣活動。
• Oversee content creation, including social media posts, videos, reels, and promotional materials to ensure brand consistency.
  統籌社交媒體貼文、短視頻及宣傳素材的製作，確保內容符合品牌形象。
• Plan and execute digital advertising campaigns, including Meta Ads, Google Ads, and TikTok Ads.
  策劃及執行數碼廣告活動，包括 Meta Ads、Google Ads 及 TikTok Ads。
• Coordinate product launches, retail promotions, marketing campaigns, and brand activations with internal teams and external partners.
  與內部團隊及外部合作夥伴協調產品發布、零售促銷、市場推廣及品牌活動。
• Manage influencer collaborations, KOL partnerships, and other brand engagement initiatives.
  管理網紅及 KOL 合作，策劃品牌互動及宣傳活動。
• Conduct market research, competitor analysis, and trend monitoring to identify new marketing opportunities.
  進行市場調查、競爭對手分析及趨勢研究，發掘新的營銷機會。
• Monitor marketing budgets, campaign performance, and key metrics such as engagement, conversion rates, ROI, and ROAS.
  監控市場營銷預算、活動成效及關鍵指標，包括互動率、轉換率、投資回報率及廣告回報率。
• Analyse campaign results and recommend improvements to optimise marketing effectiveness.
  分析營銷活動成果，提出改善建議，持續提升營銷成效。
• Collaborate with designers, content creators, agencies, and other stakeholders to ensure timely campaign execution.
  與設計師、內容創作者、廣告代理商及相關團隊合作，確保營銷活動按時完成。

Job Requirements

• Proven experience in marketing strategy, social media management, and campaign execution.
  具備市場營銷策略規劃、社交媒體管理及推廣活動執行的實際經驗。
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, and social media analytics tools.
  熟悉 Meta Ads、Google Ads、TikTok Ads 及社交媒體數據分析工具，並具備實際操作經驗。
• Strong understanding of social media trends, content strategy, and audience engagement.
  了解社交媒體趨勢、內容策略及受眾互動方式。
• Experience in influencer marketing, brand activations, or retail marketing is an added advantage.
  具備網紅營銷、品牌推廣活動或零售營銷經驗者優先考慮。
• Creative, analytical, and results-driven with strong planning and problem-solving skills.
  具備創意思維、數據分析能力及結果導向的工作態度，並擁有良好的規劃及解決問題能力。
• Excellent communication, teamwork, and project management skills.
  具備良好的溝通能力、團隊合作精神及項目管理能力。
• Able to work independently, manage multiple projects, and meet deadlines.
  能夠獨立工作、同時管理多項任務，並按時完成工作。

Skills