Job Description

Ready to turn customer relationships into clear, measurable growth?

Join our team, working with us a chicken trading company that brings trusted food from the warehouse to retail shelves across modern and traditional channels. We focus on consistent execution, strong retailer partnerships, and visible in-store presence so our products reach more consumers every week.

As Assistant Sales Manager, your role is to build and scale a regional field sales engine that delivers repeatable results. You will design and refine trade promotion plans, secure shelf visibility, and lead a small field team to meet monthly targets. You will run negotiations with accounts and coordinate closely with sales admin, logistics and consumer marketing to make campaigns run smoothly and measure their impact.

Your Growth & Impact

• Expand your leadership portfolio by managing regional field operations and owning end-to-end campaign delivery, giving you tangible revenue outcomes to point to in future roles.
• Lead and coach a compact sales team through regular on-the-ground mentoring and performance reviews, sharpening your people management and route planning skills while improving team KPIs.
• Build practical expertise in trade marketing, category management and distributor negotiation through hands-on promotions and store audits, gaining skills that are highly transferable across trade roles.
• Strengthen your professional network across retailers, distributors and wholesalers in given region increasing your visibility with customers and senior leaders alike.
• Command broader responsibility for campaign ROI and field execution while retaining day-to-day operational support from sales administration and logistics, so you can focus on growth and measurable improvements.

Job Requirements

Responsibilities

Field Operations

• Build and scale the regional field sales engine by planning efficient routes, setting weekly targets, and tracking field KPIs.
• Design, refine and implement trade promotion plans with clear success metrics and timelines.
• Conduct regular store audits and in-store merchandising to secure and maintain shelf visibility across modern and traditional channels.
• Monitor on-shelf availability and work with logistics to resolve stock or delivery issues quickly.

Trade & Account Management

• Run negotiations with retailers, distributors and wholesalers to agree promotional terms and pricing that protect margin and sales volume.
• Prepare account plans and promotional calendars, then track campaign execution and ROI.
• Manage distributor performance, reconcile sales vs targets, and escalate commercial issues to senior sales leadership.
• Use sales data to prioritise outlets and adjust field focus based on performance and opportunity.

Team Leadership & Coordination

• Lead, coach and mentor a compact field team with regular on-the-ground feedback and structured performance reviews.
• Coordinate closely with sales admin, logistics and consumer marketing to ensure campaigns run smoothly and reporting is accurate.
• Join the team in the market for joint calls, training and troubleshooting to improve execution standards.
• Set clear individual and team KPIs, review results, and implement practical improvement plans.

Requirements

Qualifications & Experience

• 3 to 5 years of solid B2B or field sales experience in FMCG or food and beverage manufacturing, preferably with hands-on trade execution.
• At least 1 to 2 years in a supervisory or assistant manager role with evidence of guiding a team to meet collective KPIs.
• Must hold a valid driving licence and own reliable transport for frequent market visits.
• High willingness to travel extensively across designated regions for regular store audits, route checks and outstation client meetings.

Hard Skills & Knowledge

• Practical experience in trade promotion planning, category management and distributor negotiation.
• Proven ability to run store audits, manage shelf standards, and execute in-store merchandising programs.
• Comfortable with sales reporting tools and basic data work in Excel; familiarity with CRM or route-to-market apps is an advantage.
• Able to build simple ROI models and translate field data into clear action items.

Soft Skills & Qualities

• Fluent in Bahasa Malaysia and English, with the ability to converse in Mandarin or local dialects as an added advantage for traditional retail discussions.
• Strong communicator who can coach the team, influence retail partners and keep cross-functional colleagues informed.
• Organised and hands-on, able to prioritise competing operational tasks and sustain consistent field execution.
• Customer-focused mindset with practical problem solving and a collaborative approach to work with sales admin, logistics and marketing.

Skills