Job Description

Ready to shape stories and build personalities through visionary?
You will be the master storyteller and strategic creative lead across the Kee Group of Companies. Your mandate is twofold: architecting an authentic, highly engaging Personal IP for the leadership team, and driving the commercial content strategy for a fast-growing portfolio of FMCG, retail and corporate brands (including Nibou Industries, Panjang Kee and others)

The companies are growing its brand and personal IP footprint across digital channels. We care about real audience connection and practical creativity, and we want someone who loves making content that people remember.

As a builder, you will help create and scale our brand and personal IP from concept to distribution. You will take raw ideas and turn them into repeatable content formats, campaign series, and visual assets that work across social, e-commerce, and PR channels.

Your Growth & Impact

• Build a versatile portfolio by producing end-to-end video and photo projects for brand and talent profiles.
• Expand your network by collaborating with creative teams, talent, and external vendors.
• Master practical production skills through hands-on work with cameras, editing tools, and brief-to-post workflows.
• Advance toward leadership by owning small campaign streams and mentoring interns.
• Strengthen your personal brand through visible credits and published work across platforms.

Job Requirements

Personal IP Development & Brand Storytelling

• Direct the Narrative: Shape the executive Personal IP by capturing the authentic, daily reality of the choosen Personal IP.
• Bridge the Gap: Create documentary-style, short-form content that champion the algorithm. 
• Cross-Brand Strategy: Develop distinct visual identities and content calendars for a diverse portfolio, ensuring all group are positioning appropriately.
• Scalable Concepts: Collaborate on overarching brand concepts, developing recurring content formats and templates to scale output with consistent quality.

Content Production & Creative Leadership

• End-to-End Execution: Operate as a highly agile shooter-director on set (using high-end mobile or any profesional cameras), handling photography, videography, framing, lighting, and directing small talent.
• Pre-Production: Create short-form scripts, storyboards, and mood boards tailored to specific platforms and audiences.
• Post-Production Oversight: Organize footage, guide edits, and ensure final assets meet format and quality checks. Repurpose core content into clips, thumbnails, and social-ready formats to maximize reach.
• Lead Creative Synergy: Provide clear creative briefs, storyboards, and art direction to the Multimedia Designer to ensure all video assets, e-commerce banners, and social graphics align with the overarching narrative.
• Asset Management: Support cross-team product launches and festive campaigns by preparing asset packs and usage guidelines for marketing and sales.

Project Management & Commercial Strategy

• Campaign Direction: Plan and storyboard high-converting commercial video campaigns, product launches, and digital ads to drive e-commerce sales and retail footfall.
• Production Logistics: Own production schedules, coordinate shoot dates, manage brief intakes, and keep simple budgets. Source vendors and handle logistics for both on-location and in-studio days.
• Resource Coordination: Manage task tracking, stakeholder feedback, and deliverables for multiple projects simultaneously. Coordinate with internal brand coordinators and external freelance video editors when scaling up.
• Platform & Algorithm Mastery: Continuously analyze algorithm shifts and engagement metrics across TikTok,Instagram Reels, and XHS to optimize video hooks and watch-time retention. Report on which formats and visuals resonate most with the target audience.
  

Qualifications & Requirements

Experience & Education

• Fresh graduates or candidates with 0–1 year of hands-on experience in creative production are highly encouraged to apply.
• Diploma or degree in Film, Media, Design, Communications, or a related field is preferred but not strictly mandatory.
• Portfolio Requirement: Must provide a portfolio or work samples showcasing photography, short-form video work, or relevant creative projects.
• Mobility: Willingness to work flexible hours for shoots and travel locally/internationally for on-site production and executive shadowing.

Technical (Hard) Skills

• Practical camera skills in both photography and videography, including advanced framing and basic lighting techniques.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or equivalent tools.
• Familiarity with photo editing and graphic tools like Adobe Photoshop or Lightroom.
• Strong understanding of social media platforms (TikTok, XHS, Instagram, YouTube, LinkedIn), including aspect ratios, algorithm behavior, and common delivery specifications.

Interpersonal (Soft) Skills

• Strong visual judgment and creativity, with a sharp eye for composition and narrative pacing.
• Clear communication and teamwork skills; comfortable taking stakeholder feedback and iterating quickly on assets.
• Highly organized approach to managing multiple shoots, task pipelines, and asset versions under tight commercial deadlines.
• Curiosity and a strong learning mindset, ready to proactively grow technical skills and contribute fresh, strategic ideas to the business.

Skills