D’Songket was launched by Affira Affendi, who prior to that worked as a banker (at Bank Muamalat). Sinar Daily+1
She began her online business in 2019, selling via Facebook and then via the e-commerce platform Lazada. Malaysiakini
The brand D’Songket is described as focusing on “men’s clothing … using the Malay traditional handwoven fabric, which is Songket.