Job Description

1. Campaign Strategy & Management:

- Plan, set up, and manage PPC campaigns on Google Ads, Bing Ads, and other relevant platforms.

- Develop and execute PPC strategies to meet company or client goals (e.g., driving sales, increasing traffic, enhancing brand awareness).

- Conduct comprehensive keyword research and competitor analysis to identify new opportunities and refine campaign targeting.

- Regularly optimise ad copy, bidding strategies, and keyword targeting for maximum campaign effectiveness.

1. Ad Creation & Optimisation:

- Write compelling and high-performing ad copy that resonates with target audiences, maximising click-through rates (CTR).

- Optimise ad creatives, landing pages, and bidding strategies to improve performance and achieve a lower cost-per-click (CPC).

- Set up and test various ad extensions (e.g., site links, callouts) to improve the performance of ads.

Implement A/B testing for ad copy, landing pages, and keywords to improve overall ad effectiveness and conversions.

1. Data Analysis & Reporting:

- Track and analyse PPC campaign performance using tools like Google Analytics, Google Ads, and other relevant platforms.

- Prepare and present regular performance reports with insights, trends, and actionable recommendations for optimisation.

- Monitor key performance indicators (KPIs) such as CTR, CPC, conversion rates, and ROI to ensure campaign goals are being met.

- Continuously assess campaign data to make real-time adjustments for better results and cost management.

1. Identity & Mission
   OrionMano is a Digital Solution Partner who aims to be the leading authority in pioneering SEO strategies, empowered by innovative IT solutions, shaping the digital landscape by setting the industry standards for excellence. 
2. Growth & Rewards
   Exciting growth prospects and the potential for substantial income. We believe in fair recognition for your hard work, positive attitude, and contributions to the company's success.
3. Relationships & Collaboration
   Challenges are inevitable but don't worry, we've got your back. We foster a culture of camaraderie, passion, and hard work rule. You'll work alongside awesome colleagues, entrepreneurs, and partners as we tackle this adventure together!
4. Dreams & Vision
   Sparking your dreams, letting you run wild. With plenty of chances to grow personally and professionally, we're here to help you reach your goals of fast growth, and fulfilling your dreams.
5. Love & Enthusiasm
   We're all about passion and excitement, seeking individuals who share our dedication. Join us for fun team activities that make work-life balance a breeze!

Job Description
1. Campaign Strategy & Management:
- Plan, set up, and manage PPC campaigns on Google Ads, Bing Ads, and other relevant platforms.
- Develop and execute PPC strategies to meet company or client goals (e.g., driving sales, increasing traffic, enhancing brand awareness).
- Conduct comprehensive keyword research and competitor analysis to identify new opportunities and refine campaign targeting.
- Regularly optimise ad copy, bidding strategies, and keyword targeting for maximum campaign effectiveness.

2. Ad Creation & Optimisation:
- Write compelling and high-performing ad copy that resonates with target audiences, maximising click-through rates (CTR).
-Optimise ad creatives, landing pages, and bidding strategies to improve performance and achieve a lower cost-per-click (CPC).
- Set up and test various ad extensions (e.g., site links, callouts) to improve the performance of ads.
- Implement A/B testing for ad copy, landing pages, and keywords to improve overall ad effectiveness and conversions.

3. Data Analysis & Reporting:

- Track and analyse PPC campaign performance using tools like Google Analytics, Google Ads, and other relevant platforms.
- Prepare and present regular performance reports with insights, trends, and actionable recommendations for optimisation.
- Monitor key performance indicators (KPIs) such as CTR, CPC, conversion rates, and ROI to ensure campaign goals are being met.
- Continuously assess campaign data to make real-time adjustments for better results and cost management.

4. Budget & Bid Management:

- Manage PPC budgets effectively, ensuring cost-efficient ad spend while meeting campaign objectives.
- Implement appropriate bidding strategies (manual or automated) to maximise ROI and achieve desired performance goals.
- Regularly monitor and adjust budgets to ensure pacing aligns with campaign timelines and objectives.
- Conduct competitive analysis to ensure bids are appropriately optimised for the best performance in the market.

Job Requirements

• A self-starter who is initiative, data-driven and come up with new ideas.
• An open-minded mindset towards new technologies and digital marketing strategies.
• Bachelor's degree in any related field.
• Proven experience as in Digital Marketing with marketing tools such as Advanced Web Ranking, SEMrush, Ahrefs, SimilarWeb, Screaming Frog, and Moz.
• Expertise in Google products, including Analytics, Search Console, Google Ads platform, and Keyword Planner.
• Strong knowledge of digital marketing best practices, including keyword research, optimization, track KPI, and analytics.
• Proven track record of driving measurable improvements in PPC campaign performance (e.g., increased CTR, reduced CPC, higher conversion rates).
• Experience with A/B testing, landing page optimization, and advanced PPC strategies.
• Good communication and analytical skills.
• [Added Advantage] Understand Mandarin to support Mandarin-Speaking Client. 
• [Added Advantage] Familiarity with paid social platforms (Facebook Ads, LinkedIn Ads, etc.)

Skills