Job Description

1. Identity & Mission
   OrionMano is a Digital Solution Partner who aims to be the leading authority in pioneering SEO strategies, empowered by innovative IT solutions, shaping the digital landscape by setting the industry standards for excellence. 
2. Growth & Rewards
   Exciting growth prospects and the potential for substantial income. We believe in fair recognition for your hard work, positive attitude, and contributions to the company's success.
3. Relationships & Collaboration
   Challenges are inevitable but don't worry, we've got your back. We foster a culture of camaraderie, passion, and hard work rule. You'll work alongside awesome colleagues, entrepreneurs, and partners as we tackle this adventure together!
4. Dreams & Vision
   Sparking your dreams, letting you run wild. With plenty of chances to grow personally and professionally, we're here to help you reach your goals of fast growth, and fulfilling your dreams.
5. Love & Enthusiasm
   We're all about passion and excitement, seeking individuals who share our dedication. Join us for fun team activities that make work-life balance a breeze!

Job Description
1. Strategy Planning
- Develop and implement comprehensive performance marketing campaigns across Google Ads (SEM), social media platforms, and landing page creation and etc.
- Manage campaigns across various platforms (Google Ads, Bing Ads, Yahoo and etc.) to ensure consistent performance and budget allocation.
- Ensure strategies align with marketing and business objectives, optimising for ROI and performance outcomes.

2. Campaign Management & Optimisation
- Conduct in-depth keyword research to identify high-value search terms that align with business goals.
- Create compelling ad copy that drives user engagement and conversion, while adhering to platform guidelines.
- Manage bidding strategies for paid search campaigns, ensuring that ad spend is optimised and stays within budget.

3. Performance Analysis & Reporting
- Regularly analyse key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Lead (CPL), and conversion rates to assess the performance of SEM campaigns.
- Leverage tools such as Google Analytics, Google Search Console, and Looker dashboards to measure, report on, and optimize SEM campaign effectiveness.
- Create and present regular reports that track campaign performance, identify areas for improvement, and propose data-driven strategies for optimization.

4. Optimization & Continuous Improvement
- Plan and execute A/B tests to evaluate different ad variations, targeting strategies, and landing pages, and use the results to optimize SEM performance.
- Collaborate with the other teams to optimise landing pages, focusing on improving user experience and increasing conversion rates.
- Stay up-to-date with the latest SEM trends, tools, and best practices, and integrate new strategies to continuously improve campaign results and efficiency

Job Requirements

Job Requirements

• A self-starter who is initiative, data-driven and come up with new ideas.
• An open-minded mindset towards new technologies and SEM strategies.
• Bachelor's degree in any related field.
• Proven experience as a Digital Marketing/SEM Specialist. Fresh graduates are welcome to apply.
• Proficiency in tools such as Google Analytics, Google Search Console, Looker dashboards, and other SEM management platforms.
• Experience in A/B testing, landing page optimization, and conversion rate optimization (CRO)
• Good communication and analytical skills.
• [Added Advantage] Understand Mandarin to support Mandarin-Speaking Client. 

Skills