Job Description

About Qra (pronounced Q-ra) - is a modern, start-up, neighbourhood grocer; thoughtfully designed to bring communities closer through quality food, curated selections, and personalised experiences; all with a genuine Qra touch.

As a Social Media Content Creator, you’ll be the driving force behind how Qra shows up online every single day. You’ll own our social media presence end to end — from content ideas and execution to publishing, engagement, and performance.

This role is for someone who loves creating, is excited by variety, and enjoys having full ownership. You’ll be on the ground in stores, spotting moments worth sharing, shooting content, designing simple visuals, editing videos, jumping on trends, and building a community that genuinely connects with the Qra brand.

If you’re someone who can do it all (creatively and practically), this role was made for you!

Responsibilities:

You’ll own and execute the full social media and content ecosystem, including:

• Social Media Ownership – Manage Qra’s social media platforms end to end, with a strong focus on Instagram, ensuring consistency in brand voice, tone, and visuals.
• Content Strategy & Execution – Co-plan content calendars with the team, personally execute them, from ideation to posting and optimisation.
• Short-Form Video Creation – Create, shoot, edit, and publish short form videos for Instagram Reels, Stories, TikTok (occasionally), and Facebook.
• Graphic & Visual Content – Design simple, effective visuals for social posts, stories, promotions, and campaigns, adapting content into multiple formats and sizes.
• On-Ground Content Capture – Be present for in-store activations, community engagements and behind-the-scenes moments to capture authentic content featuring products, people, and experiences.
• Creative Storytelling – Turn everyday moments for the customers or staff into engaging, relatable stories that reflect Qra’s lifestyle positioning and community spirit.
• Trend Spotting & Experimentation – Stay on top of social media trends, formats, and platform updates, and translate them into relevant, on-brand content.
• Publishing & Community Management – Write captions, schedule posts, respond to comments and messages, and actively engage with our audience
•  Performance & Optimisation – Track content performance, review insights, and continuously improve what we create based on what resonates.
• Collaboration – Work closely with Marketing teams, Operations and other sub-teams to support campaigns, launches, and promotions.
• End-to-End Ownership – Manage the full content workflow independently, from idea to execution to reporting.

Job Requirements

• A Diploma or Bachelor’s Degree in Marketing, Communications, Media, or a related field. Minimum 2–4 years of hands on experience creating and managing social media content.
• Strong familiarity with Instagram and other social media platforms, including content formats, trends, and best practices.
• Proven ability to shoot and edit photo and video content independently.
• Proficient in CapCut or other relevant video editing tools, as well as basic design tools such as Adobe Express (equivalent to Canva) or similar tools.
• Good visual sense with an understanding of layout, storytelling, and brand consistency.
• Working independently and taking full ownership of output. Organised, adaptable, and able to manage multiple content pieces in a fast paced environment.
• Comfortable being on the ground in retail environments and working closely cross departments.
• Own transport and flexible to travel between stores as needed, including occasional weekend support for events and activations.

You’ll thrive in this role if you are:

• A creator at heart who loves executing, not just planning.
• Excited by variety and ownership.
• Curious, trend aware, and always experimenting.
• Grounded, reliable, and able to move fast without losing quality.
• Genuinely interested in food, lifestyle, people, and community.

Skills