Job Description

Role Summary:

The Content Creator is responsible for planning, producing, and editing engaging digital content that strengthens Segi Fresh's brand presence across social media platforms. This role requires a highly creative individual with strong videography and video editing skills who can independently execute content from concept to final delivery.

Key Responsibilities:

1. Content Planning
   • Plan and develop creative content ideas aligned with Segi Fresh's marketing campaigns,
   promotional calendar, and brand objectives.
   • Prepare monthly content plans in collaboration with the Marketing team.
   • Research social media trends, viral content, and competitor activities to generate fresh content ideas.
   • Develop simple storyboards and shooting plans for video productions.
   
2. Content Production
   • Plan and execute photo and video shoots at Segi Fresh outlets, events, and other designated locations.
   • Capture high-quality videos and photographs featuring products, promotions, store activities, and customer experiences. Coordinate with internal stakeholders and talents during content production.
   • Be willing and confident to appear on camera when required as on-screen talent for social media videos, product demonstrations, campaign promotions, livestreams, behind-the-scenes features, and other digital marketing content.
   
3. Brand Compliance
   • Ensure all content adheres to Segi Fresh's brand identity, visual guidelines, and communication standards.
   • Maintain consistency in storytelling, visual style, and overall content quality.
   

Other Responsibilities
• Work closely with the Marketing, Creative, and Operations teams to execute marketing initiatives.
• Assist in event coverage and content creation during weekends or public holidays when required.

Job Requirements

Requirements
• Diploma or Bachelor's Degree in Mass Communication, Multimedia, Film, Creative Media, Marketing, or related disciplines.
• Minimum 1–2 years of experience in content creation, videography, or video production.
• Proficient in video editing software such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or CapCut (video editing is a mandatory skill for this role).
• Knowledge of Adobe After Effects, Photoshop, or Illustrator will be an added advantage.
• Strong understanding of current social media trends and content formats across TikTok, Instagram Reels, Facebook, and YouTube Shorts.
• Able to operate cameras, gimbals, microphones, and basic lighting equipment.
• Creative, proactive, detail-oriented, and able to work independently in a fast-paced retail environment.
• Possess good communication skills and the ability to manage multiple projects within tight deadlines.

Currently office based Kelana Business Centre, Petaling Jaya (near to Glenmarie LRT station)

Moving to Wisma Segi office at Kampung Melayu Subang, Shah Alam Q1-Q3 2027.

Skills