Job Description

About The Role

Sigmaschool is building a long-term education brand, not a short-term lead funnel.

Today, paid ads are one of our main acquisition channels.

Our next phase is to build a powerful organic growth engine across content, SEO, community, and partnerships so inbound demand becomes our primary driver of enrollments.

We are hiring a Growth Specialist (Organic & Brand) to own and scale this system end-to-end.

This role is both strategic and hands-on. You will design the growth roadmap, but you will also execute, test, and build playbooks before scaling a team.

What You Will Own

You are responsible for replacing paid ads as the primary growth driver over time.

This includes:

• Building and executing an organic growth strategy across SEO, content, social, and partnerships
• Owning inbound lead volume, quality, and conversion contribution from organic channels
• Designing and running SEO programs: programmatic pages, local SEO, long-form content, and topical authority
• Developing founder-led and brand content strategies across YouTube, short-form video, and written media
• Building partnership and creator collaboration programs (educators, influencers, companies, communities)
• Creating systems for student success stories, referrals, and community-driven growth
• Working closely with Admissions and BD to improve lead quality and close rates
• Setting KPIs, dashboards, and growth experiments with clear weekly and monthly targets

This is a revenue-impact role, not a branding support function.

What Success Looks Like

Within 6–12 months:

• Organic channels become a major contributor to qualified leads and enrollments
• Cost per enrollment decreases even as volume grows
• Strong search rankings for high-intent education keywords in Malaysia and regionally
• Consistent inbound from content, partnerships, and community
• Clear, repeatable growth playbooks that can be scaled with a team

Who We Are Looking For

• Strong background in growth, content, SEO, or demand generation (startup or scale-up preferred)
• Comfortable owning business metrics, not just traffic or views
• Strong understanding of funnels, attribution, and conversion optimization
• Able to think in systems and compounding strategies, not one-off campaigns
• Hands-on executor who is also comfortable designing strategy
• Excellent communication and cross-team collaboration skills

Experience in education, SaaS, or creator-led brands is a strong advantage, but not required.

Why This Role Is Special

Most marketing roles optimize ads and campaigns. This role builds a long-term competitive moat.

You will be shaping how tens of thousands of people in Southeast Asia discover and trust Sigmaschool. Your work directly impacts revenue, product direction, partnerships, and brand positioning. Very few roles have this level of leverage and visibility.

Compensation & Growth

• Competitive senior-level salary
• Performance-linked bonuses tied to growth outcomes
• Clear path to building and leading a growth team
• Direct access to founders and leadership in strategy decisions

This is a leadership track role, not a content producer position.

About Sigmaschool

Sigmaschool is a fast-growing, profitable coding bootcamp and tech education company focused on real job outcomes and practical skills. We are building an integrated ecosystem across learning, AI tools, and hiring to help people transition into tech careers faster and more reliably.

We operate with a small, high-ownership team and move quickly from idea to execution.

Apply here: sig1.co/apply-job

Job Requirements

• Strong background in growth, content, SEO, or demand generation (startup or scale-up preferred)
• Comfortable owning business metrics, not just traffic or views
• Strong understanding of funnels, attribution, and conversion optimization
• Able to think in systems and compounding strategies, not one-off campaigns
• Hands-on executor who is also comfortable designing strategy
• Excellent communication and cross-team collaboration skills
   

Backgrounds that may be a strong fit:

• Senior content strategists 
• Brand leads in SaaS, edtech, or consumer platforms
• Growth marketers with strong storytelling and positioning skills
   

Skills