Job Description

Digital Marketing Intern

Sigmaschool is building a new kind of coding school for the AI era. We help beginners become job-ready software developers through hands-on projects, strong programming fundamentals, AI-assisted development workflows, and real-world career preparation.

We are looking for a Digital Marketing Internto help us grow our reach, generate qualified leads, and build trust with people who are considering a career switch into tech. This role is not just about posting content or running ads.

You will help us build the growth engine for an education brand that is trying to change how people learn software development in the AI era.

Why This Role Exists

Most people know their careers are changing because of AI. But they are confused.

They are asking:

• Is software development still a good career?
• Can I still get hired without a degree?
• Is AI replacing developers?
• What should I learn first?
• Can a beginner really learn coding in 2026?
• Which path is right for me?

Sigmaschool needs to show up in those conversations clearly, consistently, and credibly. This role exists to help us attract the right audience, build trust, nurture leads, and convert serious prospects into applicants for our programmes.

What You’ll Work On

1. Content Marketing and Social Media

You will help create and distribute content across channels such as:

• TikTok
• Instagram
• LinkedIn
• YouTube Shorts
• Email
• Blog / SEO
• Website pages
• WhatsApp nurture campaigns

Content may include:

• Career-switch stories
• AI and job market content
• Coding education explainers
• Student success content
• Founder-led content
• Bootcamp content
• Masterclass promotions
• Lead magnet campaigns
• Behind-the-scenes content
• Short-form video scripts
• Carousel posts
• Landing page copy

The goal is not just “engagement.”

The goal is to create content that builds trust and drives qualified leads.

2. Lead Generation and Funnel Execution

You will support campaigns that move people from awareness to application.

This may include:

• Free masterclass campaigns
• AI career roadmap campaigns
• AI job risk checklist campaigns
• Free coding prep campaigns
• Webinar registration campaigns
• Application campaigns
• WhatsApp nurture flows
• Email sequences
• Retargeting campaigns
• Landing page improvements

You should understand that marketing is not only about reach.

It is about moving the right people to the next step.

3. Paid Ads Support

You may help support paid campaigns on platforms such as:

• Meta Ads
• Google Ads
• TikTok Ads
• YouTube Ads

This may include:

• Writing ad copy
• Preparing creatives
• Testing hooks
• Reviewing ad performance
• Coordinating with designers/editors
• Suggesting new angles
• Tracking leads and conversions
• Improving landing page conversion

You do not need to be a senior media buyer, but you should understand the basics of performance marketing.

4. SEO and Long-Term Organic Growth

We want to build a stronger organic growth engine.

You may help with:

• Keyword research
• Blog outlines
• SEO content briefs
• Programme pages
• Comparison pages
• Career guides
• Local Malaysia-focused content
• AI career content
• Updating existing website pages
• Internal linking
• Search-friendly content structure

The goal is to build compounding traffic and trust over time.

5. Campaign Planning and Execution

You will help turn business goals into marketing campaigns.

For example:

• Fill seats for a masterclass
• Generate applications for the bootcamp
• Launch a new lead magnet
• Promote student outcomes
• Build awareness around AI-native software development
• Increase qualified organic leads
• Improve show-up rates and application rates

You will need to think through:

• Audience
• Offer
• Hook
• Channel
• Creative
• Landing page
• Follow-up
• Metrics

6. Work With Content, Design, and Admissions

You will work with different parts of the team.

This includes:

• Working with designers on creatives
• Working with video editors on short-form content
• Working with admissions to understand lead quality
• Working with education team to understand student stories
• Working with product team to promote Sigmo and student learning experiences
• Working with founder content and personal brand materials

This role requires strong communication and follow-through.

Who We’re Looking For

You may be a strong fit if you are:

• A digital marketer
• A content marketer
• A social media marketer
• A growth marketer
• A marketing executive ready for more ownership
• A creative strategist with marketing execution skills
• Someone who understands both content and conversion

We are not looking for someone who only “manages social media.”

We are looking for someone who can help build a full marketing engine.

What Makes Someone Great in This Role

The best person for this role is not just creative.

The best person understands that marketing needs to create business outcomes.

We value someone who:

• Can write clearly
• Understands hooks and angles
• Can think from the customer’s perspective
• Cares about lead quality, not just views
• Can move fast without becoming messy
• Can use AI tools without producing generic content
• Can analyse what is working and improve it
• Can coordinate with designers, editors, and admissions
• Can take ownership of campaigns
• Is proactive with new ideas
• Understands that trust matters in education marketing

What You’ll Get

1. Build Marketing for a Meaningful Education Brand

You will not be marketing random products.

You will help people understand a career path that can genuinely change their future.

Your work will directly influence whether someone discovers tech, believes they can do it, applies, and eventually starts a new career.

2. Work on High-Impact Growth Problems

You will work on real growth challenges, such as:

• How do we build trust with career switchers?
• How do we explain AI-native software development clearly?
• How do we convert cold audiences into applicants?
• How do we make our masterclass funnel perform better?
• How do we create content that compounds over time?
• How do we reduce dependency on paid ads?

These are valuable problems for any marketer who wants to grow beyond basic social media execution.

3. Learn AI-Native Marketing Workflows

You will use AI tools to improve speed and quality across:

• Research
• Content ideation
• Copywriting
• SEO briefs
• Campaign planning
• Ad angle testing
• Landing page improvement
• Reporting
• Creative iteration

But we do not want AI slop.

We want a marketer who can use AI as leverage while still applying taste, strategy, and judgment.

4. Build a Strong Marketing Portfolio

You will be able to build proof of work across:

• Growth campaigns
• Lead magnets
• Webinar funnels
• Short-form content
• SEO pages
• Landing pages
• Paid ad creatives
• Email / WhatsApp nurture
• Founder-led content
• Conversion improvements

This role gives you broader ownership than a narrow corporate marketing role.

5. Grow Into Bigger Roles

For the right person, this role can grow into:

• Growth Marketer
• Content Lead
• Digital Marketing Manager
• Creative Strategist
• SEO Lead
• Performance Marketing Specialist
• Head of Growth

We are a small growing team, so strong people can take on more ownership quickly.

Our Culture

We are a small, fast-moving team building in education, AI, and software.

We care about:

• Ownership
• Reliability
• High standards
• Clear communication
• Proactiveness
• Practical outcomes
• Student success
• Continuous improvement

This role is not for someone who only wants to “post content.”

You will need to understand the audience, create campaigns, track performance, work with the team, improve based on data, and care about whether the marketing actually drives results.

Working Arrangement

• Role: Digital Marketing Intern
• Type: Full-time
• Location: Malaysia / Hybrid or In-person, depending on arrangement
• Working days: Monday to Friday
• Compensation: To be discussed based on experience and fit

You Should Apply If

Apply if you want to:

• Market an education brand in the AI era
• Help people switch careers into tech
• Build real campaigns, not just social posts
• Learn AI-native marketing workflows
• Work across content, SEO, ads, funnels, and conversion
• Grow into a stronger marketer with more ownership
• Work in a fast-moving company where your work can directly affect growth

You Should Not Apply If

This role is probably not for you if:

• You only want to schedule social media posts
• You do not like writing
• You do not care about numbers or conversion
• You dislike testing and iteration
• You only want to work on brand awareness with no business targets
• You rely fully on AI-generated content without judgment
• You need very detailed instructions for every small task
• You are uncomfortable with fast-moving environments

Job Requirements

Requirements

Marketing Skills

You should be comfortable with:

• Content planning
• Social media marketing
• Copywriting
• Campaign execution
• Basic funnel thinking
• Lead generation
• Email / WhatsApp marketing
• Landing page improvement
• Basic analytics and reporting
• Working with creatives and editors

Tools

You should be comfortable using or learning tools such as:

• Meta Business Suite
• Google Analytics
• Google Search Console
• Google Ads
• TikTok / Instagram / LinkedIn
• Canva / Figma
• Notion / Google Docs
• Airtable / CRM tools
• Email marketing tools
• AI tools such as ChatGPT, Claude, Gemini, or similar

Bonus Skills

Bonus if you have experience with:

• Education marketing
• Bootcamp / course marketing
• Career-switching audiences
• Performance marketing
• SEO
• YouTube content
• Short-form video scripting
• Landing page copywriting
• Webinar funnels
• WhatsApp funnels
• Marketing automation
• Personal brand content

Skills