Job Description

Our “pain”

We’re scaling Sigma School fast, but:

• Our inbound organic lead volume is inconsistent and our paid ads dominate our funnel.
• We miss out on hundreds if not thousands of learners who search for “career change data analytics Malaysia”, “remote developer jobs Singapore from Malaysia”, or “coding bootcamp Kuching”, and we don’t show up.
• Our site and content aren’t optimized to show up in AI and voice-search answer surfaces (the “AEO” world), so we lose the first exposure to learners before they even click.
• We haven’t built the infrastructure to programmatically target every city, every outcome, every persona (GEO + pSEO) — which means we rely heavily on broad generic pages that underperform.
• We don’t yet have a strong internal strategy person who owns this channel end-to-end (strategy → content → tech), so SEO feels like a “marketing add-on”, not a core flywheel.

We need someone who wakes up excited to solve these challenges.

Your mission

You will be the go-to strategist who builds and runs the organic growth flywheel for Sigma School. Specifically you’ll:

• Diagnose: Map the entire funnel from search intent → page → query → lead, identify which keywords, regions, skills are under-served.
• Strategy: Define a keyword/intent architecture that covers SEO + GEO + pSEO + AEO — e.g., “remote junior software jobs SEA”, “data analytics bootcamp Johor”, “what’s the difference front-end/back-end career Malaysia”.
• Content & structure: Oversee the creation of scalable templates for programmatic pages (city × skill × outcome combinations) with correct schema markup, internal linking, and conversion-focused copy.
• Technical SEO & indexing: Ensure site speed, crawlability, canonical issues, schema (JobPosting, Course, FAQ) are clean. Build the technical foundation so Google and AI engines trust us.
• Link & authority growth: Develop outreach and class-strategy to raise our domain trust, especially in GEO markets (Malaysia + Singapore + possible other SEA).
• AEO optimization: Shape content so that when learners ask AI/voice: “best coding bootcamp Malaysia”, “can I become remote developer from Penang”, our answers appear in AI surfaces and voice assistants.
• Measure & iterate: Define weekly and monthly KPIs (sessions, rankings, leads, enrolled students from organic), generate dashboard, respond to data, improve pages.
• Build the organ: Document the process, whether you recruit / coordinate writers, technical SEO contractors, content production, and ensure execution speed is high.

Outcomes we expect in 12 months

• Organic sessions: Grow from current baseline to ≥10,000/month
• Lead count: Organic inbound leads (via site forms/WhatsApp) ≥ 300 by end of year
• Keyword ranking: Top 10 for ≥30 long-tail, intent-driven keywords across SEA
• GEO footprint: Programmatic pages launched for ≥80 city-skill outcome combinations
• AEO visibility: Appear in “answer” surfaces (voice/AI) for ≥20 queries/month
• Conversion efficiency: Organic lead-to-enrolment CAC significantly lower than paid channel
    

Must-haves

• Deep SEO experience (minimum 2 years) with at least one proof of scaling organic traffic significantly.
• Experience in programmatic SEO (building scalable templates, GEO pages, mass landing pages) or very strong aptitude for systems thinking.
• Technical SEO skills (schema, indexing, crawl budgets, canonical, site architecture) or proven ability to partner with devs.
• Familiarity or strong interest in AI/answer surface optimization (voice search, AI snippet positioning).
• Analytical mind: Can translate data into action, comfortable with GSC, GA4, BigQuery or equivalents.
• Growth-mindset: Comfortable with experimentation, iteration, failure, quick corrections.
• Good communicator: Will coordinate with content writers, devs, leadership, and must translate strategy into simple weekly tasks.
• Self-starter: Because this role covers strategy + coordination + execution.
• Cultural fit: We operate under an EOS (Entrepreneurial Operating System) model; you thrive in high-accountability, high-velocity settings.
  
     

Nice-to-haves

• Experience in education/skills/career-change market.
• Multi-region experience across SEA, especially Malaysia + Singapore.
• Familiarity with remote developer markets or upskilling bootcamp industry.
• Experience with WhatsApp/WhatsApp-links or non-traditional funnel tracking.
   

Do Not Apply If

• You think SEO = “writing articles”
• You rely on AI-content spam / bulk-publish / “tool-based SEO hacks”
• You need to be “told what to do” every week
• You want a slow, cozy, low-urgency marketing role
• You avoid ownership, accountability, or hitting KPIs
• You dislike being measured on outcomes, not activity

Role context

• Reports to: Head of Growth or CEO
• Works closely with: Content Lead, Tech Lead, CRO Lead, GM of Sigma School
• Budget: You will have access to some content-production budget, tooling budget (SEO tools, dashboards)
• KPIs: Part of weekly scorecard, reviewed at EOS meeting (weekly) and quarterly rocks.
  
   

Job Requirements

• Deep SEO experience (minimum 2 years) with at least one proof of scaling organic traffic significantly.
• Experience in programmatic SEO (building scalable templates, GEO pages, mass landing pages) or very strong aptitude for systems thinking.
• Technical SEO skills (schema, indexing, crawl budgets, canonical, site architecture) or proven ability to partner with devs.
• Familiarity or strong interest in AI/answer surface optimization (voice search, AI snippet positioning).
• Analytical mind: Can translate data into action, comfortable with GSC, GA4, BigQuery or equivalents.
• Growth-mindset: Comfortable with experimentation, iteration, failure, quick corrections.
• Good communicator: Will coordinate with content writers, devs, leadership, and must translate strategy into simple weekly tasks.
• Self-starter: Because this role covers strategy + coordination + execution.
• Cultural fit: We operate under an EOS (Entrepreneurial Operating System) model; you thrive in high-accountability, high-velocity settings.

Skills