Job Description

Key Responsibilities :   

1. Portfolio Positioning & Multi-Audience Strategy

• Define clear, distinct positioning and messaging for each of our three core products, ensuring strategies are tailored precisely to their specific audiences rather than reusing generic templates.
• Own end-to-end Go-To-Market (GTM) plans per product, including launch timing, audience targeting, channel selection, and language/localization strategies.
• Run continuous competitive and market analysis to actively inform product positioning and prioritization discussions.

2. Embedded Product Collaboration & Evidence-Based Advocacy

• Sit in product planning, scoping, and prioritization sessions as an integral team member.
• Bring concrete user insights and market evidence to the table before features are built, helping to shape the roadmap.
• Establish a regular cadence for gathering, synthesizing, and relaying direct customer and user feedback back to the product team.

3. Tailored Launch Execution & Stakeholder Alignment

• Own launch execution end-to-end, deeply understanding why a channel or format works for a specific audience, rather than blindly defaulting to a fixed checklist (e.g., just sending an EDM or printing a poster).
• Act as the primary stakeholder-facing voice for the product team—aligning Sales, Leadership, Internal Recruitment, and Customer-Facing teams before and during any launch.

4. Workflow Efficiency

• Integrate AI tools (e.g., ChatGPT, Claude, or equivalents) as a core part of your daily workflow for rapid research synthesis, content drafting, campaign analysis, and accelerating overall execution.

5. Product you will support

• You will maintain operational range over three distinct product verticals, measuring success differently for each:

i. External Mobile App

ii. Internal recruitment platform

iii. External Small Medium Business (SMB) 

Job Requirements

Qualifications :

• Experience: Minimum 3–5+ years of experience in Product Marketing, Product Management, or Growth Marketing (experience handling both B2C and B2B audiences is a massive plus). Intern or fresh graduate applicants will be declined.
• Adaptability: Proven ability to switch context and tone between consumer (B2C), business (B2B), and internal stakeholder audiences.
• Data & Evidence-Driven: Strong capability in market research, user interviewing, and competitive analysis to influence product roadmaps.
• AI-Fluent: Actively uses and experiments with GenAI tools (Claude, ChatGPT, or equivalent) to optimize writing, research, and daily workflow speeds.
• Language Skills: Comfort navigating a multilingual product environment (English, Malay, Mandarin) to successfully guide localization for our consumer app.
• Communication: Exceptional cross-functional alignment skills; ability to translate complex product features into simple value propositions for sales, leadership, and users alike.

Skills