Job Description

• KOL Identification & Outreach:
• Research and identify relevant KOLs, influencers, and content creators within specific industries or markets.
• Build and maintain a network of KOLs across various platforms (social media, blogs, podcasts, YouTube, etc.).
• Approach and engage KOLs, offering partnership opportunities aligned with business goals.
• Strategic Partnerships:
• Develop and implement strategies to collaborate with KOLs to expand brand reach and influence.
• Negotiate collaboration terms, agreements, and compensation with KOLs to ensure mutually beneficial partnerships.
• Cultivate long-term relationships with KOLs to ensure ongoing collaboration and loyalty.
• Campaign Development:
• Work closely with marketing, content, and product teams to develop influencer marketing campaigns and strategies.
• Coordinate KOL participation in product launches, brand activations, and events.
• Oversee the creation of campaign content and ensure it aligns with the brand’s messaging and objectives.
• Content Strategy & Management:
• Collaborate with KOLs to ensure content creation aligns with brand goals and engages target audiences.
• Monitor and evaluate the content produced by KOLs to ensure quality and consistency.
• Provide KOLs with relevant information and assets to create compelling content.
• Performance Tracking & Reporting:
• Track and measure the effectiveness of KOL partnerships and influencer campaigns using KPIs (engagement, reach, ROI, conversions).
• Generate reports on campaign performance and present findings to senior management.
• Analyze campaign results to optimize future influencer and KOL strategies.
• Market Research & Trends:
• Keep up-to-date with industry trends, emerging KOLs, and new platforms to leverage for business development.
• Conduct competitor research to understand how they’re utilizing KOLs and influencers for business growth.
• Provide strategic recommendations based on market research and insights to stay ahead of the curve.
• Budget Management:
• Manage budgets allocated for KOL partnerships and campaigns.
• Negotiate pricing and compensation to ensure cost-effective influencer marketing strategies.
• Monitor spending and ensure campaigns remain within budget.

Job Requirements

• Bachelor’s degree in Marketing, Business Development, Communications, or related field.
• 3-5 years of experience in business development, influencer marketing, or KOL management.
• Strong understanding of social media platforms, digital marketing, and influencer trends.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to identify and build relationships with relevant influencers and KOLs.

Skills