Job Description

Embark on a dynamic journey in skin care, cosmetic, personal care, household care, F&B distribution, branding & marketing industry as our Senior Marketing Executive. As a pivotal member of our team, you will drive strategic marketing initiatives, cultivate brand partnerships, and elevate the visibility of our brands. Join us in defining market trends, implementing targeted campaigns, and fostering brand loyalty in the market. This role is your gateway to make a lasting impact in consumer goods distribution industry, driving growth and enriching lives with good brands.

Responsibilities:

Strategic Marketing Planning and Execution:

• Develop and implement comprehensive marketing plans to drive business objectives, ensuring alignment with the overall corporate strategy.
• Analyze market trends, consumer behavior to identify opportunities for product positioning and marketing innovation.
• Lead the execution of marketing campaigns and initiatives from ideation to execution, ensuring delivery on time and within budget.
• Marketing reports and analysis.

Brand Management:

• Oversee the development and maintenance of the brand's identity, ensuring consistent messaging across all platforms.
• Collaborate with cross-functional teams, including business development and sales, to ensure brand value and alignment in all marketing materials and communications.
• Monitor and improve brand health metrics, working to increase brand equity and consumer loyalty.

Digital Marketing:

• Oversee the execution of digital marketing initiatives, including social media, email marketing, SEO/SEM, content marketing, and online advertising.
• Leverage digital tools and platforms to build brand awareness, engage customers, and drive online sales.
• Track key performance metrics (KPIs) and ensure continuous improvement in digital marketing performance.

Partner Collaboration and Engagement:

• Develop and manage relationships with key retail partners to support promotional activities, in-store displays.
• Work closely with the sales team to ensure marketing strategies are aligned with sales objectives.

New Product Launches:

• Manage the launch of new products or services, coordinating all marketing efforts to ensure a successful introduction to the market.
• Work with product teams to develop go-to-market strategies, messaging, and promotional plans.

Job Requirements

Education: Diploma or Bachelor’s degree in Marketing, Advertising, Communications, Business or a related field.

Experience: 3+ years of experience in Marketing, Advertising and/or Communications.

Knowledge of Marketing Tools: Proficient in digital marketing tools, market research techniques.

Communication: Excellent written and verbal communication skills in English & Mandarin (added advantage)

Strong Analytical Skills: Ability to analyze data, draw insights, and translate them into actionable marketing strategies.

Creative Thinking: Ability to come up with innovative marketing ideas and strategies that resonate with target audiences.

Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.

Proficient in Microsoft Software: Office, PowerPoint, Excel

Possess own transport (added advantage) 

Skills