Job Description

1. Sourcing for Content

• Familiarise with products, target audience, and competitor activities in the market.
• Assisting Team Lead with Initiating ideas that may be developed into workable concepts and presenting them to the director and team.
• Conduct proactive outreach to potential interviewees, including industry experts, clients, influencers, and internal stakeholders, to gather authentic insights and diverse perspectives.
• Plan, schedule, and coordinate interviews (virtual or in-person) to support storytelling and campaign objectives.
• Perform comprehensive desktop research to identify trending topics, audience interests, and credible information sources.
• Gather data, quotes, and references from reputable platforms to strengthen content accuracy and relevance.
  
  

1. Writing

• Long- and short-form copy for above-the-line and below-the-line media
• Longform informational articles that meet the marketing objectives of a brand include but are not limited to newspapers, news portals, websites, catalogues, 
• Short-form includes but is not limited to E-mail direct marketing, Digital Ad copies on Google & Meta, web landing pages, social media posts, etc.
• Rewrite or edit existing copy for ongoing digital projects.
• Keeping up with the latest advertising trends and techniques as well as new developments in the digital industry.

1. Video

• Develop engaging video scripts based on published articles or campaign themes, ensuring alignment with brand messaging and audience tone.
• Serve as the on-camera host or presenter, delivering information clearly and confidently while maintaining an engaging presence.

Job Requirements

We are seeking a versatile and highly creative Content Creator/Writer to join our team. The ideal candidate will possess strong research, writing, and video production skills, with a focus on producing high-quality, engaging content that meets marketing objectives.

1. Content Sourcing and Strategy

• Market Analysis: Become deeply familiar with our products, target audience demographics, and competitor activities within the market.
• Concept Development: Assist the Team Lead in initiating creative ideas, developing them into workable concepts, and presenting them effectively to the Director and team.
• Expert Outreach & Coordination: Conduct proactive outreach to potential interviewees, including industry experts, clients, influencers, and internal stakeholders, to gather authentic insights and diverse perspectives.
• Scheduling & Logistics: Plan, schedule, and coordinate interviews (virtual or in-person) to support compelling storytelling and campaign objectives.
• Research & Accuracy: Perform comprehensive desktop research to identify trending topics, audience interests, and credible information sources. Gather data, quotes, and references from reputable platforms to strengthen content accuracy and relevance.

2. Content Writing and Editing

• Long-Form Content: Produce high-quality, informational long-form copy that meets brand marketing objectives across various media, including but not limited to:
  
• Newspapers and news portals
• Website articles and blogs
• Catalogues
• Short-Form Content: Create concise and impactful short-form copy for digital and direct marketing channels, including but not limited to:
  
• E-mail Direct Marketing (EDM) campaigns
• Digital Ad copies (e.g., Google Ads, Meta Ads)
• Web landing pages
• Social media posts
• Copy Editing: Rewrite or edit existing copy for ongoing digital and marketing projects to ensure clarity, consistency, and brand alignment.
• Industry Trends: Keep up-to-date with the latest advertising trends, copywriting techniques, and new developments in the digital industry.

3. Video Content Production

• Script Development: Develop engaging and concise video scripts based on published articles or campaign themes, ensuring alignment with brand messaging and audience tone.
• On-Camera Presentation: Serve as the on-camera host or presenter for video content, delivering information clearly, confidently, and maintaining an engaging on-screen presence.

Skills