Area Sales Executive, Modern Trade (Central)


AI-generated summary


This job is an Area Sales Executive position in the Modern Trade Channel. You'll oversee a sales team, develop business strategies, maintain customer relationships, and lead the team towards achieving sales targets. Fresh graduates are welcome! You might like this job because it offers the opportunity to gain experience in sales, marketing, and customer service while working with popular brands.


Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor, Malaysia


Job Description

The incumbent will be responsible for overseeing the operations of a sales team in Selangor & Seremban for our NIVEA, Eucerin & Hansplast brands under the Modern Trade Channel. This role will directly report to the Regional Sales Manager. Fresh Graduates are welcome to apply

Derive Business Strategy and Objective

  • Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies.

Customer Orientated

  • Maintain Strategic Business Relationship with customer.
  • Negotiate sales with existing and new customers.
  • Provide ongoing support to high value clients and ensure high quality customer service being delivered.
  • Identify Customer needs and opportunities by analysing sales gap and develop strategy to minimize or close gap.
  • Serve as a liaison between clients and company departments
  • Familiar with outlet's sales operation in terms of merchandising and ordering process.
  • Possess very detailed product knowledge as well as through knowledge of client's business.

Leadership (Manage, Oversee, Guidance, Coaching, Motivation)

  • Oversee daily sales support /planning activities via Sales Force Automation (SFA).
  • Manage Day to Day activities of sales force to implement organization's overall sales strategy for assigned region
  • Monitor Business to adhere company's sales strategy.
  • Coach sales Representatives on technical aspects of organization's products and services, marketing campaign, sales promotion, sales techniques, procedures, standard to achieve sales target.
  • To lead, guide, influence and motivate sales team and beauty advisor to achieve pre-set company's objectives with professional working attitude, strong sense for achievement and skills in people management is mandatory.
  • Providing leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to close.
  • Monitor sales team performance or branches within region and reallocate resources to improve overall results.
  • Lead and direct the area sales team in all aspects of sales and distribution activities.
  • Provide supervision through field visits, observation, measurement of results to include performance appraisals and salary reviews.
  •  Ensure premise in conducive operating condition, ie workstation, business tools, staff welfare.

Derive and implement business process

  • Leading & ensure all NPL/MSS listed on timely basis.
  • Meeting company Account Receivable objective by maintaining healthy aging level 60 days and below.

Enhance sales activities to ensure cost and process efficiency

  • Manage trade budget, A&P, trading term discussion within budget allocated.
  • Ensure trade return rate within company’s et objective, good market hygiene in the trade with FIFO practices.
  • Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basis.
  • Consistently monitor, measure and follow through on execution trade matters.

Derive, Compile, Analyse and Manage

  • Weekly compilation and update on all sales related report.
  • To keep submission within deadline on special projects given
  • Manage/Track day to day sales order processing status.
  • Obtain and alert with competitive knowledge on Market trend, movement and practice.
  • Keep abreast with latest market trends and development, with sound knowledge of competitors’ activities.

Job Requirements

  •  Minimum diploma level or higher. Preferably with Bachelor degree or higher in business development or other related fields
  • At least 1 year experience in FMCG industry preferably personal care industry
  • Analytical, business acumen, negotiation, customer-oriented, presentation, result-driven
  • Computer literacy in MS Office
  • Good command in English and Bahasa both spoken and written


Microsoft Excel
Microsoft PowerPoint
Microsoft Outlook
Data Analysis
Document Management

Company Benefits

Office Parking Coverage

Office parking for full-time Beiersdorf employees is fully covered by the Company

Career Development

Performing employees will have the opportunity to be assigned to Beiersdorf affiliates regionally for short or long term work postings

Flexi Health Benefits

Employees are given the flexibility to choose their coverage based on their needs (within yearly entitlement)


Healthy employees are happy employees. Employees are given gym allowance on monthly basis


Employees are given the opportunity to build on their skills and knowledge through on-the-job training, mentoring as well as trainings

Flexi Working Hours

Flexible working hours arrangement are made available for all employees

Additional Info

Company Activity

Last active - few days ago

Experience Level

0 - 3 Years of Experience

Career Level

Junior Executive

Job Specialisation

Retail, Sales (Corporate, Real Estate, Telesales, etc.)

Company Profile

Beiersdorf -logo-image


At Beiersdorf we have been caring about skin since 1882. Throughout our history we have built trust by staying close to our consumers and developing innovative skin care brands that are tailored to their needs. We work as one global team, with one focus: making people feel good in their skin. Everywhere. Every day. As we head into the future, we want to become the number one skin care company in the world.


Area Sales Executive, Modern Trade (Central)



Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor, Malaysia