Job Description

• Own the strategy, execution, and analysis of client’s and internal social media marketing strategy, focusing on expanding brand awareness, customer loyalty, and conversions.
• Oversee the development of our client’s social properties, guiding our brand voice, defining goals and objectives for specific social media platforms, and leveraging opportunities to expand the client’s digital presence through new platforms and partnerships.
• Take responsibility in creating and executing social media campaigns, managing the social media advertising budget, overseeing the social media content calendar, and acting as the primary liaison with paid influencer partners.
• Spearhead social-first campaigns, acting as project manager and collaborating with essential business units.
• Distribute reports summarizing campaigns as well as monthly social media content performance, audience engagement, and advertising efforts. Identify opportunities to make social media campaigns more efficient and effective.
• Work with different departments to coordinate and curate social media output
• Remaining abreast of changes to all pertinent social media applications. Advise the team on impactful news and emerging trends.
• Community Management - Manage issues/critical communication with regards to the social and digital media platform.

Job Requirements

• Bachelor’s degree in Communication, Marketing, or a related field.
• 2 to 3 years proven work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive, or a similar position.
• Strong knowledge and confident use of social media platforms (Facebook, Twitter, Instagram, YouTube and LinkedIn)
• Excellent organization skills, including time management. Able to multitask and manage multiple deadlines
• Impeccable attention-to-detail with ability to spot grammatical or spelling errors easily, and takes absolute pride in the quality of their written work particularly around social media community management
• Excellent written skills for creating engaging social media copy
• Strong computer skills (Google Suite & Microsoft Office preferred). Photoshop skills are an advantage
• Analytical thinker, capable of learning fast and quickly adapting to new tools and platforms
• Experience of influencer relations/campaign management is an advantage
• Curious: a desire to learn, improve, apply new knowledge and develop
• Proactive, quick working and self-motivated team player
• Creative thinker and problem solver

Skills