Job Description

1. Lead Generation & Prospecting

• Proactively source and identify new leads via:
• Cold calling
• Email outreach
• WhatsApp outreach
• LinkedIn and other professional platforms
• Research and identify decision-makers within target companies.
• Build and maintain a healthy lead pipeline on a daily and weekly basis.

2. Lead Qualification

• Conduct initial conversations to understand:
• Client needs
• Budget range
• Decision-making process
• Timeline
• Qualify leads based on predefined criteria before passing to Sales Executives.
• Ensure all leads meet minimum quality standards.

3. Appointment Setting

• Secure appointments, meetings, or site visits for the Sales Team.
• Coordinate schedules and ensure accurate handover of lead information.
• Follow up consistently to minimize no-shows.

4. CRM & Reporting

• Accurately update all lead details in the CRM or tracking system.
• Track outreach activity, response rates, and appointment outcomes.
• Submit regular reports on:
• Number of leads generated
• Calls/emails/messages sent
• Appointments booked
• Conversion quality feedback

5. Collaboration with Sales Team

• Work closely with Sales Executives to improve lead quality.
• Align on target industries, segments, and campaigns.
• Continuously refine outreach scripts and approaches based on feedback.

Job Requirements

• Strong communication and interpersonal skills
• Comfortable with cold calling and outbound outreach
• High level of discipline, urgency, and resilience
• Organized, detail-oriented, and process-driven
• Basic understanding of B2B sales is an advantage
• Hungry, target-driven, and motivated by results

Skills