Job Description

Key Responsibilities

1. Website & E-Commerce Operations

• Manage and ensure smooth operation of e-commerce platforms: Shopify, Site Giant, Onpay, Jotform.
• Ensure product listings, pricing, promotions, and campaigns are updated accurately.
• Monitor website performance, speed, and user experience.
• Troubleshoot website issues and coordinate with developers or platform support.
• Optimize landing pages and product pages for maximum conversion.
• Basic coding skills for corporate website maintenance.
• Understand platform integrations to manage end-to-end e-commerce operations.

1. Paid Advertising & Performance Marketing

• Plan, execute, and optimize paid campaigns: Meta Ads (FB & IG), Google Ads, TikTok Ads, Shopee Ads.
• Manage advertising budgets and monitor key metrics: ROAS, CPA, CTR, conversions.
• Conduct A/B testing for creatives, audiences, and funnels.
• Collaborate with content team to create high-performing ad creatives.
• Plan live selling strategies on Shopee and TikTok to maximize sales.

1. SEO & Website Growth

• Develop and implement SEO strategies (technical, on-page, and content).
• Monitor rankings, organic traffic, and competitor performance.
• Work with content team to produce SEO-friendly articles and product descriptions.

1. Social Media & Marketplace Management

• Manage and optimize brand presence on Facebook, Instagram, TikTok, and Shopee.
• Align organic content with paid campaigns.
• Monitor engagement, reach, Shopee traffic, campaigns, and voucher strategies.

1. Data Analysis & Reporting

• Utilize tools such as Google Analytics, Search Console, Meta Business Suite, TikTok Ads Manager, and Shopee Ads Dashboard.
• Analyze cross-platform data to identify growth opportunities.
• Prepare weekly and monthly reports with actionable insights.

1. Strategy & Leadership

• Develop end-to-end digital strategies (awareness → conversion → retention).
• Lead collaboration with content creators and external agencies.
• Plan and execute campaigns for promotions, festive sales, and brand launches.
• Stay updated on digital trends, algorithms, and platform changes.

1. Email Marketing

• Plan and execute email marketing campaigns.
• Create storytelling emails and visually appealing newsletters that drive sales.

Job Requirements

Job Requirements – Digital Marketing Executive

• Diploma or Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or related field 
• Minimum 2–4 years of experience in digital marketing (fresh graduates with strong portfolios are encouraged to apply) 
• Proficient in managing social media platforms such as Facebook, Instagram, TikTok, and LinkedIn 
• Knowledge of Digital Advertising (Facebook Ads, Google Ads, TikTok Ads) 
• Basic understanding of SEO & SEM and content marketing strategies 
• Strong copywriting skills in English and Bahasa Malaysia 
• Creative mindset with the ability to develop engaging marketing campaigns 
• Familiar with tools such as Canva, CapCut, or Adobe (Photoshop/Illustrator is an added advantage) 
• Ability to analyze campaign performance using tools like Google Analytics or platform insights 
• Good communication skills and ability to work well in a team 
• Proactive, creative, and able to work under pressure while meeting deadlines

Skills