Job Description

The Role

You will be an important part of a growing Creative team that deals with end-to-end digital and content

production and owned content for various brands in different industries, including banking, finance, fashion and

technology. Your domain may be words, slogans and scripts, but your role will bring you deeper into the realm of

digital, brand, MarTech and customer experience (CX).

As our digital content copywriter, your day-to-day experiences may include creating persuasive interactions in

the brand voice at every touchpoint. You will be tasked with crafting and updating copy for dotcom webpages,

landing pages and campaign pages, email marketing (CRM), and other forms of consumer-facing digital marketing

content such as web banners, articles and social assets. You will be reporting to the Creative Director/Head of

Copy (Digital) who will oversee and clear your work before it goes out to the client.

The digital content copywriter we are looking for should be obsessed about writing and possesses an

unquenching desire to perfect their craft/copy almost to a fault. This person should have good knowledge of

digital channels, basic understanding of user behaviour/design/experience (UI/UX), and is equally adept in both

long and short-form copywriting. Being able to deftly connect strategy with language and push the boundaries

with kickass thinking and ideation skills will be a big plus.

Responsibilities

• Written - writing persuasive copy that engages and drives human beings to change their perspectives or take action
• Teamwork - work with Art Directors and Digital Designers to ensure copy and visual work seamlessly together to meet desired objectives, as well as being able to work in a collaborative environment with the wider team of Project Managers and Account Management
• Ownership - nurture the work at every step of the way - whether it’s design, engagement, production or development, all the way into fruition
• Conceptual - work as part of a team in crafting digital brand experiences to meet communication and marketing problems
• Engagement - take part in conversations about creative and strategic direction with clients

Job Requirements

• 2–4 years of relevant experience in writing for websites, email marketing and/or blog articles
• Strong organisational skills and attention to detail
• Ability to work and behave professionally in a fast-paced team environment
• Interest in honing leadership and management capabilities
• Excellent verbal and written communication skills
• Possesses strong interpersonal skills
• Proactive in driving self-learning and skills improvement through training and keeping abreast of industry changes

Skills