Job Description

• Plan, create, and manage paid ad campaigns across Meta, Google, LinkedIn, and other digital platforms.
• Optimize campaigns to achieve KPIs, including CTR, CPC, CPA, ROAS, and conversions.
• Conduct keyword research, audience segmentation, and A/B testing to enhance campaign effectiveness.
• Develop and implement strategies to improve ad quality scores and landing page relevance.
• Monitor, analyze, and report on campaign performance, providing data-driven insights and recommendations.
• Collaborate with content, design, and marketing teams to ensure cohesive messaging across all platforms.
• Stay updated with industry trends, platform updates, and best practices in digital advertising.
• Manage campaign budgets, ensuring efficient allocation of ad spend for maximum ROI.
• Implement and track conversion pixels, UTM parameters, and performance analytics tools.

Job Requirements

• 2 to 3 years of experience in digital marketing, specializing in paid advertising.
• Proven experience in Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), and LinkedIn Ads.
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Experience in running campaigns for both B2B and B2C markets.
• Proficiency in using Google Analytics, Google Tag Manager, and other tracking tools.
• Hands-on experience with retargeting, lookalike audiences, and interest-based targeting.
• Basic knowledge of SEO principles and landing page optimization is a plus.
• Excellent communication and project management skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Skills