Job Description

• Oversee daily live streaming operations, including planning and executing live marketing activities, ensuring smooth live stream processes, and adhering to scheduled start times.  

• Monitor and evaluate host performance based on metrics such as CTR, Enter-room rate, average view durations, and transaction performance.  

• Implement necessary actions and adjustments to optimize live stream plans.  

• Oversee the complete sales and marketing strategy for the TikTok ecommerce channel including daily marketing activities, big promotion, campaigns and so on.  

• Enhance product visuals and keywords to elevate product exposure and attract more traffic.  

• Ensure the effective setup and progression of each live stream, providing guidance to hosts and moderators on key highlights.  

• Plan products and promotions in alignment with platform campaigns (Super Brand Day, Category Day, Payday campaign, Double Date campaign, etc.).  

• Research on competitors marketing execution and plan necessary improvement strategy.  

• Prepare and analyse reports for improvement plan.  

Job Requirements

• At least 3 years of experience managing live streaming operations, leading hosts and operators.  

• Strong communication skills in Bahasa and English; Mandarin proficiency is a plus.  

• Excellent organizational and detail-oriented abilities.  

• Capable of working independently and being on standby as needed. 

• Experience with Adobe Photoshop is a plus.  

Skills